Affordable Social Media Marketing ServicesTo learn more about how Social Media Marketing can help your online business, please check out the latest edition of our Social Media For Business Guide, which is updated on a monthly basis.

Check out the latest social media marketing news below.

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Lets You Edit Posts After Sharing on Web and Mobile: You now have the option to edit […]

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6 Tips for Finding Prospects on LinkedIn

– socialmediaexaminer.com

LinkedIn-Button-3Are you using LinkedIn to connect with new leads and clients? Do you want to learn about social selling tactics on LinkedIn? Social selling is the use of social media to discover and connect with new leads and new clients. In this article, you’ll discover a 6-step process to find new leads and attract new […]

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Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show […]

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The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data: the much buzzed-about big data as well as the relatively invisible small data.read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

social-media-audience-pinterest-facebookI recently came across a study by VisionCritical which identified important factors for organizations to consider when trying to understand their social media consumers. The data was focused on their behavior and actions using different social platforms.read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

Is your business or company struggling to find new customers? Do you know how to build your business network on social media? Before you can sell, you have to create a trusted relationship with your future customer. In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects […]

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Social Booking ServicesWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo […]

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Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

social-advocacy-politics
Have you ever been told not to use your phone during a speaking gig (usually they think you are checking email, not monitoring the audience)? Have you ever been in an audience that effectively changed the direction of a panel’s discussion using Twitter or other social media channel? read more

Continue Reading On Social Media Today – The world’s best thinkers on social media

Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Save up to $300 with Super Early Bird rates…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

If you would like more information on How To Use Social Media Effectively then we would recommend that you request a FREE copy of our social media marketing eBook, today!

If you have found this Social Media For Business Guide helpful, please also feel free to provide your comments below and share this information with your friends and colleagues.

Blog Management Services

Google are able to monitor how companies engage with social media and being able to supply Google with the social proof they now require will help to improve your search engine ranking results.

Now is the time to get Social!

There is strong evidence that many website owners are ignoring the Social media revolution, simply because they do not understand it. By following our monthly Social Media For Business Guide, you will be able to keep up to date with the latest trends that can help you to achieve higher listings in Google’s search results.

The following hand picked Social Media Marketing news items will help you to understand more about the issues, benefits and opportunities of developing a social media strategy for your business.

14 Social Media Tools Used by Marketing Pros

– socialmediaexaminer.com

Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your […]

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SocialBookmarkingButtons2The San Francisco Giants have the most engaged fan base in Major League Baseball. They’re recognized as social media standouts in the sports world. But as recently as three years ago, they had no cohesive voice on social media and no social media strategy. The Giants were a traditional organization in a traditional sport. In […]

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Getonfast Google PlusDo you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. […]

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This week I am happy to feature a coolest tool in our tools column: Analyze Social Signals and Google Authorship for the List of URLs – Free ToolIt’s simple to use but has some awesome functionality: provide the list of URLs, wait a bit and enjoy:Page-specific social media numbers:

  • Number of Facebook shares, comments and comments (as well as total) for each one
    Number of Tweets
    Number of Google plus ones

The tool will also find a verified author of each page and even find that author on Twitter, Facebook and Google plus…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can […]

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How to Create a Great Customer Experience on Social Media

– feeds.feedburner.com/

The-Social-Customer-Salesforce-BlogCreating the right customer experience is vital for every company using social media, both for existing customers and potential customers. Make sure that your social media strategies engage and retain your existing customers, as well as attracting fans and converting them into new customers. Here’s how.

Continue Reading On Social Media Today – The world’s best thinkers on social media

What Social Channels are Good for B2B?

– feeds.feedburner.com/

I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Hear what marketing professionals had to say about which social channels they prefer for B2B marketing.

Continue Reading On Social Media Today – The world’s best thinkers on social media

 

Social Media Tips, Strategies and Techniques

This is an excellent video to help you understand the benefits of Social Media Marketing.

Social Bookmarking SEO

Social media marketing enables you to promote your most valuable content
via social media channels that hold the power to make your content more visible
online. If most of your customers and prospects are spending a lot of time in
social media land, it is vitally important that your business should have a
presence there too.

In order to be effective in the new internet  marketing age, now is the time to seriously consider how to develop an effective Social Media Marketing Strategy.

Lack of social proof will affect your search engine ranking results

Google has also made major changes to their ranking algorithms and now
place far more importance on measuring your social media marketing activity.
Providing Google with this social proof is now essential in order to improve
your search engine ranking results.

If you are interested in learn more about how social media marketing can help you to develop your website our new free Social Media For Business Guide will help you to demystify the benefits of using social media to market your business online.

The following is our hand picked selection of the latest social media
news stories.

How to Setup a Social Media Business Strategy

– socialmediaexaminer.com

Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media […]

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Getonfast Twitter ProfileFor many, blogging is a business, whether it be full-time or part-time. As such, a blogger needs to take advantage of certain tools and resources to achieve the 3 M’s of Blogging — monetization, marketing, and (social) media.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Affordable Web Design ServicesIt may be a slow death, but it’s coming…
Search engine advertising to landing pages, social media posts and mobile devices have bought about side door entry to websites and has all but put the nail in the coffin for home pages as the sole access point to a website.
Take the New York Times for example. According to a Nieman Labs report, while the site received more than half of its visitors through its homepage in 2011, in 2013 more than half of these visitors are entering the site through internal pages directly from search engines and post on Facebook/Twitter…

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Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from […]

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8 Tips for Using Twitter More Effectively

– feeds.feedburner.com/

Twitter-Button- 2Twitter can be a great addition to your social media marketing program. Like any other marketing program, Twitter is only effective if you are an active participant. The following are 8 tips for active Twitter use:

Continue Reading On Social Media Today – The world’s best thinkers on social media

Instagram Videos: This Week in Social Media

– socialmediaexaminer.com

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Video Now on Instagram: Instagram users now have another way to share stories: video. “When you go to […]


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Are you looking for ways to strengthen the impact of the content you create? It isn’t always easy to generate the buzz you’re looking for. Knowing what to publish, when and where can greatly increase the visibility and reach of your content. In this article, you will find 26 topics, an A-Z guide, with key points […]

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Staying on top of content and social media management can be tricky. It’s easy to get sucked in, resurfacing only after reading hundreds of headlines to find that hours of your day have disappeared.
So how can you avoid this?

Continue Reading On Social Media Today – The world’s best thinkers on social media

LinkedIn-Button-3Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed […]

Continue Reading On Social Media Examiner

Do you live and breath social media marketing? Everyday 24/7? Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professionals that deliver cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus?…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Highly Effective Social Bookmarks

Finally Facebook have announced that they will start to allow their members to use clickable Twitter style hashtags in their posts. This will enable users to quickly identify hot and trending topics currently being discussed across this social platform.

Clicking on a hashtagged keyword will activate a pop up box that will display other posts using the same keyword.

Facebook follows Twitter by adding clickable hashtags

“Facebook is adding support for hashtags to help its members keep track of popular topics being discussed on the social network,

Adding the “#” sign to a word will turn it into a clickable link which brings up a feed of what other people are saying about the same topic.

Using hashtags to identify a theme was popularised on the internet by Twitter.

Facebook said it offers a “larger view of what’s happening”. Experts said it might also aid ad sales.

Other services that support hashtags include Pinterest, Tumblr, Google+, Sina Weibo, LinkedIn and Instagram, which is owned by Facebook.

Real-time marketing

The news was announced on the California-based firm’s News Page.

It said clicking a hashtag would bring up a chronologically ordered list of comments using the same term, including posts from people and pages they were not friends with and had not liked.”

Read more about the Facebook Hashtags Announcement at BBC NEWS

This will be a useful enhancement to the Facebook user experience and is likely to prove extremely popular given that users already have a good understanding about the benefits of using hashtags in their posts, as pioneered by Twitter.

For a totally different perspective on the benefits of using Facebook hashtags, check out the following Facebbok Adding #Hashtags?! video:

We hope that you have found this Facebook Hashtags Announcement article of interest. Please feel free to comment below, especially if you are an ardent fan of hashtags, and share this information with your friends and colleagues.

If you are searching for a Facebook Business Page Design Specialist, make sure you check out our website today!

Blog Marketing Company

A large proportion of your existing and potential new customers are currently using social media to promote their online businesses. Therefore, if you have not already done so, now is the time to reach out to them via this incredibly cost effective marketing channel and develop a Social Media Marketing strategy for your website.

In addition to developing a stronger awareness of your brand and the products and services you offer online, your level of social media marketing activity will also help to improve your search engine ranking results, as Google now includes “social proof” as a major part of their ranking algorithm.

How to use social media to change the way you market online

To help you to understand why it is important for you to develop a successful social media marketing strategy check out this useful Social Media For Business Guide, which includes the latest social media news items affecting your business.

View the latest, hand picked, social media news items below:

Facebook Verified Pages and Profiles: This Week in Social Media

– socialmediaexaminer.com

Facebook ButtonWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Verified Pages and Profiles: The new verified Pages are “to help people find the authentic accounts […]

Continue Reading On Social Media Examiner »

The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.

Continue Reading On Social Media Today – The world’s best thinkers on social media »

social_media_superheroesThere is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer’s downfall: fluff content. Fluff content is super conceptual information that is hard to actually put into action.

Continue Reading On Social Media Today – The world’s best thinkers on social media »

Time and time again, social networks put up their defenses to ward off competition from opposing social platforms. Some of those online battles are detailed in this Game of Thrones-themed infographic from social-media management tool HootSuite, which turned Facebook, Twitter, Google, YouTube, LinkedIn, Tumblr and Pinterest into GOT houses.
SEE ALSO: Create Your Own Game of Thrones Coat of Arms With HBO Tool | Voyage to 10 ‘Game of Thrones’ Cities on Travel Site KayakBONUS: ‘Game of Thrones’ Traveling ExhibitHomepage image and infographic courtesy of Hootsuite Read more…

Continue Reading On Mashable! »

Marketing Reboot? Are You Ready to Change?

– socialmediaexaminer.com

Girl with Laptop

Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a […]

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Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event. Here’s what they had to say. #1: […]

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Social-Media-2Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast. More About This Show The Social […]

Continue Reading On Social Media Examiner »

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will […]

 

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Unfortunately, no matter how hard you try, you can no longer run away from social media. Don’t know how to use social media effectively for customer service? Here are 5 great examples for you to follow.

Continue Reading On Social Media Today – The world’s best thinkers on social media »

Are you looking for ways to engage with your employees and your local community? Are you using social media to create awareness for the services you offer? Keep reading as I reveal how a nursing home used social media to build a loyal local community. Nursing Homes and Social Media? Nursing homes, assisted-living facilities and […]

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Facebook Business Page Design Service

Facebook is now recognised as an established marketing channel for promoting your online business. With well over 800 million active users, this number is increasing by thousands every day. Due to the vast number of account holders using Facebook every day, there is no doubt that this social media network has the ability to increase your brand awareness and strongly influence how your business is perceived in the online market place.

However, whilst many companies have jumped on the bandwagon and created a Facebook Business Page, very few have been successful in learning how to “stand out from the crowd” and harness the power of Facebook to drive significant volumes of traffic and potential new customers to their websites.

If you are struggling to crack the Facebook secret code that will result in thousands of eager new customers flocking to your website, keen to part with their hard earned cash, then this article is for you!

We have researched a wide range of Facebook tips and tricks, sourced from various social media experts that should help you to understand how you can improve your Facebook traffic and develop a successful social media marketing strategy.

Our Top Facebook Tips For Business are as follows:

Create a Facebook Business Page – 20 Tips That Guarantee Success

Creating a Facebook page is not enough. You have to optimize it to make it attractive for your customers and fans. You have a wide range of tools for you to customize Facebook business page. It is imperative that you make use of them so that your page stands out in the crowd. After all, if your Facebook page does not give you an edge over your competitors, what is the use of having one? There are many ways to make your page fan-friendly. The best Facebook business page design is one that attracts more and more fans. If the customers are interested in your page, they are likely to buy your products. Here are some of the best Facebook business page tips you can follow.

Read more….

Tips to running your Facebook business page – Facebook for Business

Post on a Daily Basis Keep your Facebook page active. This means that you should publish fresh content every day, in order to keep your fans interested and to get new ones. There are many debates going around on how often a business should post on their Facebook page. Though there is no definite answer, keep in mind that your fans have a lot of friends and other pages they like. They might feel suffocated by too many posts from the same company appearing on their news feed. Posting once or twice a day, at a few hours’ distance, seems like the perfect balance. You keep them coming back to your page, but you don’t drive them away by being too pushy.

Read more….

Why “Buying Fans” & “Liker Ladders” Could Damage Your …

There are two activities raging through Facebook at the moment which I would like to draw your attention to, if you are not aware of them already. The first is “Liker Ladders”. And the second is “Buying Facebook Fans”. Both are as soul-less and futile as the other. I will explain why both are not going to help build your brand on Facebook, and how both can be potentially detrimental to your brand, in a cataclysmic way.

Read more….

Top 15 Benefits of Using Facebook For Business

Still don’t believe Facebook can help you build your business or that you don’t have TIME for it? Perhaps these 15 benefits of Facebook will help sway you!

Benefit 1: BRANDING: Facebook is great for creating your brand and instilling it into people’s ideas about you. Creating a brand allows you to be more recognisable in the heavily occupied business world so it is important to be able to stand out.

Read more…..

Of course  it is possible to pay for traffic on Facebook by using their online advertising platform. If the idea of running a facebook advertising campaign is of interest to you then we recommend viewing the following video:

How to set up Facebook Advertising for your business

More reading……

My 5 top tips for Facebook for business | iscariotmedia.com
http://iscariotmedia.com/
My 5 top tips for Facebook for business. Leave a reply. I meet quite a few Murri business owners who are still getting their thinking around social media. I want to reiterate, that you CAN live without a Facebook page for your

The Creative Frontier: Using Facebook for business: Top 10 tips
http://thecreativefrontier.blogspot.com/
Facebook for Business: Top Tips! 1. Information is key. Head here https://www.facebook.com/pages/create/ and pick what type of business you are. When you set up your page make sure you fill in all the information fields with

Using Facebook For Business | Facebook Business Pages
http://www.thedefectors.com.au/
Using Facebook for Business. In the last 10 years, there’s no denying that social media has taken off and arguably even taken over the Internet. With over 1 billion users, Facebook is one of the fastest growing social media networks, generating an average of 3.2 billion likes and comments from users each and every day. Taking Word-Of-Mouth Marketing to a To get you started, here are our top tips for optimising your business page on Facebook. 1. Less is more. All too many times

We hope that you have found our Top Facebook Tips For Business a helpful resource and that you have at least found some golden nuggets of information that will help you to promote your business via Facebook more successfully.

For further information on understanding How To Use Social Media more effectively, we recommend downloading our free social media marketing report.

As ever, please feel free to comment.

http://www.getonfast.com/social-media-marketing/

There are incredible opportunities available for businesses that utilise the power of social media.

Therefore, as a business owner, you need to understand that a large percentage of your customers and prospects are actively using social media. If you have not already done so, now is the time to reach out to them via this highly cost effective marketing channel and start to develop your Social Media Marketing strategy.

Apart from helping you to develop your brand and establishing a greater awareness of your products and services online, your level of social media activity will also help to improve your search engine ranking results, as Google is now including “social proof” as part of their latest ranking algorithm update.

Using social media to change the way you market online

To help you to understand why it is important for you to develop a successful social media marketing strategy we are launching our Social Media For Business Guide, which includes the latest social media news items affecting your business. This helpful guide will be updated on a regular basis and will jam packed with the latest social media stories.

View the hottest, hand picked, social media news items below.

GavellThe week that was in social media law: Google’s $22.5 million settlement with the FTC over its misuse of data from Apple’s Safari users, the social media line between teacher as educator and teacher as individual, and the recent Facebook privacy data use policy change that gives the social network essentially unlimited use of your data, as it sees fit.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Whilst many of us still use social media for commercial purposes, there are growing signs that social science is taking off in a big way, none more so than in predicting and mitigating the spread of infection.

Continue Reading On Social Media Today – The world’s best thinkers on social media

If you are interested in learning more about how Facebook can help you to market your business, the please check out this great video on Facebook marketing strategies for small business.

Getonfast Video Marketing Packages

The online business world can no longer dismiss or avoid the social media force gaining momentum each day.

Online businesses are stumbling over one another trying to figure out the social media code. It is a simple fact that many will give up before they ever fully understand the dynamics at play.

Using social media marketing to increase your sales!

However the savvy business owner will also recognise that, if used correctly, social media marketing can help to develop a brand, increase website traffic and ultimately, increase sales!

We recognise that many website owners are struggling to get to grips with developing an effective Social Media Marketing Strategy, which is why we have decided to introduce a new regular feature on our blog, the Social Media For Business Guide.

Each edition of our guide will include the latest social media news stories that will help you to learn more about the many benefits of using social media to help market your online business.

Check out our latest social media news items below.

By emphasising a campaign orientated approach, it creates a mindset that social media is another advertising platform. The campaign approach is understandable in advertising because you generally only have a budget to do a few campaigns a year.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Getonfast Facebook Social ProfileJust ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The conversion measurement tool is a welcome and much-anticipated addition to their social advertising suite.

Continue Reading On Search Engine Watch – Latest

Social Media Morning Report

– feeds.feedburner.com/

Facebook might make you crazy, Firefox goes social, Twitter takes on Instagram, and more.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Getonfast Pinterest Profile
Welcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week? Pinterest Rolls Out Business Accounts: Pinterest now offers a set of free tools and resources for businesses. There are new terms of service for businesses. To set up your Pinterest business account, go here…

Continue Reading On Social Media Examiner

­Google AnalyticsDo you have a grip on your social traffic? Measuring your social media impact can be overwhelming. A tried-and-true favorite social media measurement tool is Google Analytics. Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics. Here’s how to measure your social media traffic using Google Analytics. Identify where your social traffic comes from, Google Analytics can help you understand the user’social networks and their physical location…

Continue Reading On Social Media Examiner

The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).

Continue Reading On Social Media Today – The world’s best thinkers on social media

http://www.getonfast.com/video-marketing/
Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? To learn about the creative process of coming up with video ideas and making them happen, I interview Mark Malkoff for this episode of the Social Media Marketing podcast. More about this show. The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing…

Continue Reading On Social Media Examiner

While many individuals (both customers and business owners) are familiar with the far-reaching arms of social media, Voice over Internet Protocol (VoIP) is a great system for improving your customer service handling, communications between employees, and saving money on your overall business expenses.

Continue Reading On Social Media Today – The world’s best thinkers on social media

MKTG_eblast_10172012bWhen you consider contemporary customer service, social media has become the star of the show. With brands directly connected to their fans through Facebook and Twitter, a new company + consumer relationship has truly taken off. It’s time to take your social media to new heights and deliver digital service to your consumer that is out of this world.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

Continue Reading On Social Media Today – The world’s best thinkers on social media

Check out this helpful video explaining what is Google Plus for Business and why is it important for your Google Map location?

 

Blog Marketing Company

There are incredible opportunities available for businesses that utilise the power of social media marketing.

Therefore, as a business owner, you need to understand that a large percentage of your customers and prospects are actively using social media. If you have not already done so, now is the time to reach out to them via this highly cost effective marketing channel and start to develop your Social Media Marketing Strategy.

Apart from helping you to develop your brand and establishing a greater awareness of your products and services online, your level of social media activity will also help to improve your search engine ranking results, as Google is now including “social proof” as part of their latest ranking algorithm update.

Using social media to change the way you market online

To help you to understand why it is important for you to develop a successful social media marketing strategy we are launching our Social Media For Business Guide, which includes the latest social media news items affecting your business. This helpful guide will be updated on a regular basis and will jam packed with the latest social media stories.

View the hottest, hand picked, social media news items below.

As the home improvement industry slowly inches towards better online services basic sites we use all the time for information and connecting with friends and family are perfect for narrowing the search for Mr. Fix-It.

Continue Reading On Social Media Today – The world’s best thinkers on social media

24 Must-Have Social Media Marketing Tools

– socialmediaexaminer.com

Getonfast Social BookmarksAre you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that unlocks additional content when your web visitors share your stuff on Facebook, Twitter or Google+…

Continue Reading On Social Media Examiner

“The reason I love IFTTT is that it lets me set-up recurring social media events one time and then in the immortal words of Ron ‘Ronco’ Popeil, ‘Set it and Forget it!’ IFTTT has proven to be a huge time saver for me with regard to managing my personal and professional social media channels.”

Continue Reading On Social Media Today – The world’s best thinkers on social media

InstagramWelcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week? Instagram Announces Web Profiles: The popular mobile app Instagram now has web-based profiles. “Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram…

Continue Reading On Social Media Examiner

Google Analytics
Do you have a grip on your social traffic? Measuring your social media impact can be overwhelming. A tried-and-true favorite social media measurement tool is Google Analytics. Google Analytics can track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.Here’s how to measure your social media traffic using Google Analytics. 1: Identify Where Your Social Traffic Comes From. Google Analytics can help you understand the users social networks and their physical location…

Continue Reading On Social Media Examiner

The Fallacy of Social Media

– feeds.feedburner.com/

The Bodyform advert became a famous viral, considered by many to be the epitome of social media. But is it? This post examines whether common ‘best’ practice is actually for the best. [A rant? A screed? A valid critique? Discuss – Editor]

Continue Reading On Social Media Today – The world’s best thinkers on social media

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Are you wondering if Pinterest can help your business? Do you want to get more traffic from your Pinterest account? To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing…

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Social Media Video 2013

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In addition to the two major Pay Per Click Advertising platforms, Google AdWords and Microsoft AdCenter, Facebook should also be considered as an alternative source of advertising.

Facebook advertising offers a number of different options for potential advertisers. Ads can be purchased on either a Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM) basis and advertisers are able to set a maximum daily budget limit for each campaign.

Include images with your Facebook ads

An ad on Facebook can have an Ad Title up to a maximum of 25 characters, An Ad Description up to a maximum of 135 characters and you can also upload an image, to be displayed in your ad.

Facebook will automatically calculate a recommended CPC or CPM bid price, based upon an analysis of current winning bids. Your Facebook advertising campaign can be set up to be displayed to a specific audience, based upon their profile information and your target demographic requirements.

Advertise to over 500 million potential customers

It should be noted that the visitor intention of the average Facebook user is totally different from search engine users and therefore, the results of your Facebook advertising campaign will be totally different from the results achieved from traditional search engine advertising campaigns. However, since Facebook has an extremely large user base, in excess of 500 million potential customers, running a Facebook advertising campaign can serve as an effective medium to increase your online brand visibility and sales.

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