Internet Video Marketing Services-Wisbech

Check out our Online Internet Marketing Digest which showcases this months top web marketing stories.This regular feature is published every month and is designed to provide you with the most up to date Web Marketing Information, all in one place.

Your can view this months collection of the hottest, hand picked, internet marketing news stories below.

How to Turn Your Failed Tests into Winners!

– searchenginewatch.com/

Business-Executives-Running-A-Race
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or “failed” tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and succeed.

Continue Reading On Search Engine Watch – Latest

Recently, I was asked to run an estimate of traffic opportunity for a multinational sports franchise in which I modeled their current global traffic against brand visibility growth opportunities. However, I also identified that to make the estimate relevant, I needed to quantify the traffic more…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Google-PenguinAt the recent SXSW event, Matt Cutts, the head of Google’s search spam team, announced that Google’s Penguin algorithm updates would undergo some major changes in 2013. So take this as your official warning!
Cutts claimed that the Penguin algorithm update in 2013 is going to be so large that it is likely to be the most talked about algorithm update that Google makes all year. In fact, Cutts says that the search quality team has been working very diligently on this update which is going to be extremely significant to Google…

Continue Reading On ineedhits

Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

bing-2013-logo-featured-300x142Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both major…Please visit Search Engine Land for the full article.

Continue Reading On Search Engine Land: News & Info About SEO, PPC, SEM, Search Engine

Free Mobile Phone Web Design Report
T-Mobile is finally getting the iPhone 5— the last major carrier to do so.
The company announced during a press event in New York City on Tuesday the iPhone 5 is finally coming to T-Mobile, for a $99.99 down payment and $20 for each month (for 24 months). Although it will be available without a contract, customers can subscribe to its LTE network.
Meanwhile, the iPhone 4 can be purchased for a down payment of $14…

Continue Reading On Mashable!

Google-NewsGoogle’s Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results.

Continue Reading On Search Engine Watch – Latest

Getonfast YouTube ChannelMany people wouldn’t think there is a link between SEO and videos on your website. In fact, the two are very much related. Especially with the popularity of YouTube, video is more important than ever in getting your message across. Search engine crawlers see multimedia elements on a webpage as more diverse, as opposed to just text, so this helps to boost your SEO efforts. Of course, the video description, tags, and title all need to keep your site’s SEO in mind, too…

Continue Reading On Search Engine Optimization, Google Optimization – SEO Chat

Internet Marketing Peterborough

If you are an online business owner searching for up to date information on how to improve your search engine rankings, then our regular Friday Internet Marketing Digest is exactly what your need.

Each week we will bring you the latest search engine optimisation and Web Marketing News, to keep you informed on the latest trends and topics that may affect your website.

Check out this weeks hand picked selection below.

google-penguin-webspam-sheriffOther than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google’s Penguin updates have much, much more going on below the surface.

Continue Reading On searchenginewatch.com

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Google will start offering Google Play music and movies to Google TV owners in the UK, Germany and France starting November 13, the company has announced.
Google previously announced the service will also be available in Canada and Australia on that date as well, but that hasn’t happened. Google has apologized for that announcement, adding it’s bringing Google Play to more countries “all the time…

Continue Reading On mashable.com

Getonfast Facebook Business PageSocial media juggernaut Facebook has begun to test an exciting new service that will allow local, small businesses to offer free Wi-Fi to followers after checking in with the social network.
During this test, Facebook will supply the wireless routers to be used for the endeavor, though the businesses themselves will provide the Internet access. When Facebook users check into a particular location on Facebook, they will get a redirect to Facebook’s main business page, allowing them to continue to browse the Internet for no additional charges…

Continue Reading On ineedhits.com

Getonfast SEO Packages
SEO Tips From Industry Experts: An Infographic And Ebook is a post by SEO expert iGoByDoc. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Recently, our friends at Hubspot reached out to me and asked if we would like to be a part of a new ebook they were putting together called SEO Tips From Industry Experts and of course I said absolutely, we would love to!
Our topic to cover was Mastering On-Page SEO and for this we had our VP of Client Services, Greg Shuey provide the content…

Continue Reading On feedburner.com

Google-NewsIn a recently active Google Webmaster Help forum thread, Google’s Trends Analyst John Mueller warned webmasters that it will take more than a single tweak made to their website to have any positive impact on their Google ranking.
Google’s notoriously tough search engine algorithm forces users to keep finding different ways to optimize their websites in the hope of snagging that prized top ranking…

Continue Reading On ineedhits.com

Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel sites. You can now add leading travel search engine Kayak.com to that list. Priceline announced that it was buying the travel site for $1.8…Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com

Google-Adwords

Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature bulk editing. The feature is being rolled out in a few accounts…Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com

Copywriter 2The copy on each of your web pages should be created to serve two specific purposes.

Firstly, your copy must be engaging and compelling for the reader. If your web copy is really interesting it will encourage your visitors to remain on your site for longer and also visit additional pages within your site.

Secondly, your copy must be properly optimised for the relevant keywords you wish to target and made as search engine friendly as possible. This will ensure that your web pages receive the maximum exposure to potential customers searching for the products or services that you offer.

Here are my top 6 SEO copywriting tips that will help you to improve your websites copy and rank more highly on Google and the other major search engines such as Yahoo and Bing:

1) Keyword Research

Conducting some form of keyword research will help you to identify the top performing keywords to target on each page of your website. This is absolutely crucial to the success of your SEO copywriting project. See our Keyword Research blog post on our sister site, for more information on the importance of investing time in keyword research for search engine success.

2) Use H1, H2 or H3 Tags for your main headings

Make sure that your main headings are placed within H1, H2 or H3 tags and that the heading text contains your important keywords. Search engines place greater importance on keywords contained within these tags.

3) Use bold text to emphasise keywords

When you emphasise a keyword with bold text, again search engines will place greater importance on these keywords.

4) Internal linking

Create Links within your copy to other pages of your site which contain relevant information. This will benefit your visitors and increase the amount of time they spend on your site.

5) Use a minimum of 400 words per page

Try and write a minimum of 400 words per page and more if possible. Content is king as far as the search engines are concerned and the more text the better. The greater the amount of text on a page the easier it is to optimise for your targeted keywords. This will also help in avoiding any keyword density penalties.

6) Optimise your images

Search engines do not see images on a web page. However it is possible to embed text within your images that will be seen by the search engines, by using image Alt tags.

The easiest way to write high quality, search engine friendly web copy is to use your common sense more than anything and get the balance right between optimising your pages for your targeted keywords and creating compelling copy that will engage your visitors. If your SEO copywriting project can achieve this, you will create a website that not only ranks highly in the search engine ranking results, but also entices quality visitors that are more likely to convert into paying customers.

If you found this SEO copywriting post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.

As ever, please feel free to comment on this post