Social media marketing enables you to promote your most valuable content via social media channels that hold the power to make your content more visible online. If most of your customers and prospects are spending a lot of time in social media land, it is vitally important that your business should have a presence there too.
In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective Social Media Marketing Strategy.
Lack of social proof will affect your search engine ranking results
Google has also made major changes to their ranking algorithms and now place far more importance on measuring your social media marketing activity.
Providing Google with this Social Proof is now essential in order to improve your search engine ranking results.
If you are interested in learn more about how social media marketing can help you to develop your website our new Social Media For Business Guide will help you to demystify the benefits of using social media to market your online business. This useful guide will be updated on a regular basis.
The following is our hand picked selection of the latest social media news stories.
The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media platform clamoring for attention. The demands on…Please visit Search Engine Land for the full article.
Welcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.What’s New This Week? Google+ Rolls Out Communities: With this new feature, you can create public or private membership communities with discussion threads and integration with other Google+ features such as Hangouts. With Google+ Communities there’s now a gathering place for your passions…
An overview of major citation neighborhoods for local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites as well as tips on how you can best take advantage of each and rank better.
No matter which networks your brand prefers, here are a few regular activities and processes that will help your company, and your customers, get the most out of customer service on social media.
Pinterest has given businesses the ability to create business-specific accounts.Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.Pinterest should be an important part of your B2B or B2C social media marketing strategy.This article will show you what you need to know to set up a Pinterest Business account.Differences Between Personal and Business Accounts. Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of…
As we end 2012, we can all agree that social media and it’s implications are here to stay. As the Internet matures, social media is playing a bigger and more far-reaching role than ever before. Here’s where I think it will go in 2013.
Social Media has once again proven that it is a fundamental business objective for companies who want to increase their brand exposure. In the food industry this is no different. A recent survey from Forrester Research discovered that over ninety percent of food industry executives agree that social media has completely changed the way consumers interact with their brand.
Would you like to improve your Twitter marketing?Are you testing to see what gives you the best results? Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate. However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites…