In order to be effective in the new internetmarketing age, now is the time to seriously consider how to develop an effective social media marketing strategy.
Lack of social proof can affect your Google ranking results
Google places a high level of importance on measuring your social media marketing activity. Providing Google with this social proof is now essential, in order to improve your search engine ranking results.
If you are interested to learn more about how you can use social media to increase the number of visitors to your website we recommend downloading our FREE Social Media Marketing Report which will help you to demystify the benefits of using social media to market your online business.
The following is our hand picked selection of the latest social media news stories for April.
Twitter can help your company increase engagement, build or expand your following, gain influence and attract new business. Encourage your CEO and other high-ranking executives to contribute to your company presence on Twitter. Getting high-level executives involved can help them connect to their market, foster new connections and nurture relationships with prospects, clients, content writers and industry influencers.
Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These are some of the capabilities you’ll discover in the five social media […]
Do you rely on your computer for business? Is your computer and data secure? To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed […]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing […]
NBA centre Jason Collins made history yesterday by coming out as the first openly gay player at a top-level US professional team. He declared his sexuality in an article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” The sports world united in their support for the player, with many NBA stars and athletes from other sports expressing their support on Twitter…
Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Here are seven steps for crafting […]
Social media monitoring tools without integrated analytics are like a hammer without a nail. In this special episode of the On the Record…Online podcast, Netvibes CEO Freddy Mini (@freddymini) explains why.
Oh, Google…it has grown up so fast. It seems like only yesterday it was a tiny project launched by Larry Page and Sergey Brin. It went from a single search engine to the largest internet conglomerate in the world, dominating the web entirely.
They have their hand in social media and networking, shopping, travel, academia…really, you would be hard pressed to find anything online they have not been involved with in some way, directly or indirectly…
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces LinkedIn Contacts and App: “LinkedIn Contacts, a smarter way to stay in touch with your most […]
Pinterest is quickly becoming one of the most popular social media sites ever made. It is unique in its design and was the first true hit for the social photo format. Imitators have come and gone, and many others exist with less success. Even the demographic is shifting from being almost entirely women to including quite a few men, and marketers have been going nuts with the possibilities of using the site to their advantage…
To further information we also recommend checking out this excellent video – Social Media Marketing Explained
Hopefully you will have learned something new fromthis month’s edition of our Social Media For Business Guide. To be sure you do not miss future copies you may wish to sign up to our Blog. We will then notify you when an update has been published.
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About Robert Smith
Professional internet marketing specialist, with over 10 years experience of helping companies to increase their online brand awareness, improve their search engine ranking results and develop profitable websites.
In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site. To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis.
What Are The Best Link Building Methods?
Google have forced a major change on the methods that now must be used, in order to build links to your site that have real ranking value and it is now more important than ever to create a link profile that appears to look as natural as possible.....
What Are The Benefits Of Using A Free Website Analysis Report?
One of the main benefits is to help you to improve your sites search engine ranking results. For a website to be ranked highly in the major search engines, such as Google, more than a hundred individual ranking factors are considered. A comprehensive website audit report will help you determine which areas of your website meet the required guidelines and in which areas you need to make improvements.....
What Are Meta Tags On A Website?
Meta tags provide important information for search engines and are contained in the head section of your webpage’s HTML source code. Meta Tags cannot be seen by visitors to your website, but are used by search engines to identify information on the specific topics of a web page. Although your website’s code may include a wide range of different tags, there are three important meta tags that search engines use to obtain information about the content of your website.....
Why Do I Need A Mobile Website?
Have you ever visited a website utilising your smart phone, only to find that the site loading time seemed to take ages? In that case, you are already aware how frustrating this can be. This is exactly what your customers and prospects experience with your site, if you have not implemented a mobile phone website design strategy for your business......
How Can I Create A Search Engine Friendly Navigation Structure For My Website?
Your website’s navigation structure is an extremely important element of the search engine optimisation process. If your website’s navigation structure is poorly designed then Google and the other search engines will struggle to index all of your web pages.
The search engines use automated software to crawl your site and rely on the navigation links embedded in your code, to move from page to page.
There are two main elements to consider when designing your website’s navigation structure........
What Is Social Bookmarking?
Social bookmarking is a method by which your content is published and promoted on a wide selection of social media websites such as Facebook, Delicious, Plurk, Reddit and many others.
Bookmarking your individual web pages and syndicating your content across as many different social media sites as possible will help to improve the link popularity of your website and ultimately your search engine rankings.
How To Make A Successful Website
Everyone wants to have a successful website that is ranked highly on Google and the other major search engines. However, many website owners do not understand how to effectively structure their sites, to ensure online success. If you wish to achieve high search engine ranking results then your website must have all the right ingredients.
How Can I Use Social Media To Develop My Search Engine Ranking Results?
We have been aware that engaging with social media can influence your search engine ranking results for quite some time now. Google have made various statements about how they are increasingly monitoring social media, culminating in the announcement of their new +1 social feature.
So, now it is official, what are the best ways to capitalise on using social media, to improve your search engine rankings?.......
What Are The Benefits of Internet Banner Advertising Vs Search Engine Advertising?
Internet Banner Advertising and Search Engine Advertising are very different online marketing models.
Search engine advertising (commonly referred to as Pay Per Click Advertising) offers a very basic form of presentation, in as much as the content of your advertisement is restricted to text only and a limit is placed on the maximum number of characters that can be used per line.......
Why Is Keyword Research Important?
Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.....
What Is The Difference Between A 301 And A 302 Redirect?
Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page........
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