How To Use Pinterest To Promote Your Business

We recommend watching this video if you are keen to learn how to use Pinterest to promote your business.

 
On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. 
 
Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value. Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3 and a half months, which respectively, is more bang for your buck than Twitter or Facebook. The reasons for using Pinterest for your business are impossible to ignore.
 
In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest. 
 
One - Use Rich Pins
 
Rich Pins are enhanced Pins that make your images even more shoppable because they contain additional information right inside the Pin. There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. And Online retailers can benefit from Product Pins because they include real-time pricing and stock availability. Rich Pins can also improve click through rates and awareness of Pins, by making them eligible for Pinterest’s own curated feeds. Another advantage of Rich Pins is price notifications. If you reduce the price of your product, customers who Repinned that product image will receive an email from Pinterest notifying them of the price drop and prompting them to buy. To enjoy the benefits of Rich Pins, be sure that you sign up for a Pinterest business account. 
 
Two - Pin Smarter
 
Knowing what types of images work best on Pinterest is extremely important. I’m sure you’ve all heard of the importance and impact of great product photography and Pinterest is yet another place where it can really pay off. Shopify store Sycamore Street Press, for example does product photo shoots and creates blog posts specifically to create highly pinnable images that will draw people to their sites from Pinterest. Most months, Sycamore Street Press gets most of its referral traffic from Pinterest over any other source. Another great example is Designer Moorea Seal, who has built an audience of over 900,000 on her beautifully-curated Pinterest account, which is responsible for 50% of her store’s sales. Her approach is to provide “Clear, clean product images on a white or light grey background plus an editorial view of products either in a natural environment or on a person to give customers two styles of photography options for pinning to their boards.” When shooting and choosing photos for your product pages, strive to make them highly Repinnable.
 
So, What makes an image Pinterest-worthy? Well, let’s dig into the data: Keep it Anonymous - Images without faces receive 23% more Repins than those with faces. Use Color Wisely - Pins with multiple dominant colors are Repinned 3.25 times more than those...

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We recommend watching this video if you are keen to learn how to use Pinterest to promote your business. On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.  Consider this: we analyzed data from over 529, ...