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Search Engine Ranking

The chances are that hundreds of thousands of Internet users per month use search engines to look for exactly what you offer – so achieving a good Search Engine Ranking is a crucial step to maximising your online business. The number and the quality of inbound links has become one of the most important factors in the algorithms used the major search engines. The more links that point to your website, the better your rankings. Nowadays, it is not enough to have lots of incoming links to your website, the quality of the links is also very important. A link from a website that has a related topic will have far greater value than links to unrelated sites. A link that contains the keyword in the link text, for which you want to achieve a high Search Engine Ranking is better than five links with the text ‘Click Here’. An important factor in achieving good Search Engine Rankings, which is often overlooked, is to ensure that all your relevant page links are correctly coded. This will allow the search engine spiders a trouble free path to index all of your pages. Search Engine Spiders or Crawlers need to index all of the data contained on your website, sometimes a slight error in your code can prevent them from navigating through your entire site, preventing them from indexing all of the valuable data and keywords located on your site. If these spiders find such a problem with your code it is unlikely that they will visit you on a regular basis, which will penalise your chance of improving your ranking positions. Ideally, you should give the spider as many ways of reaching a page as possible – navigation bars, links from images, links from content, etc. are all ways to improve navigation through your site. This increases the chances of a page being reviewed and indexed. The easier and more convenient it is for search engines to get in and crawl your website, the more likely you are to improve your rankings.

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