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Sites Menu > Search Engine Advertising
Search Engine Advertising
Search Engine Advertising (Pay Per Click) enables you to bid on keywords relevant to your website, so that when a user searches for those keywords you appear at the top of the listings. Using Search Engine Advertising (Pay Per Click) means you only pay when a user clicks on your link and visits your website, so you get guaranteed visitors for your outlay. If the campaign is monitored, managed and updated constantly, costs can be contained and Search Engine Advertising (Pay Per Click) can offer excellent value for money. If not, it is possible that a campaign can run out of control, potentially causing a far greater spend than anticipated.
The main search engines offering this type of advertising are Google and Yahoo, although other search engines also provide this service.
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