The Benefits Of Keyword Research For Your Online Business
Most websites fail to achieve high search engine rankings due to the lack of attention to keyword research. Choosing the correct web keywords for your site is absolutely crucial.
Using the correct search terms on your site, will ensure that you receive highly targeted traffic, from customers who are actively searching for the products and services you provide.
Why Keyword Research is important for your website
Most customers are likely to use search terms containing 2 or 3 keyword phrases, when searching for a particular product or service.
Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic.
The use of single keywords will also produce a lot of non relevant traffic to your site.
For example, if a customer uses the keyword “wine” they may be searching for a red wine, white wine, rose wine, a single bottle or even a case of wine!
It is also generally, far more difficult to achieve high search engine rankings for single keywords compared to 2 or 3 keyword phrases.
Our professional keyword research service will help to you identify the most relevant search terms for your website.
Identify the most powerful keywords for your website
Understanding the volume of searches for a specific keyword is also vitally important. There is no point targeting search engine keywords with low search volumes, as you will receive only a small number of visitors to your site.
Equally if you choose web keywords with high search volumes, that also have a high number of websites competing for those keywords, you will struggle to achieve a high placement on the search engines, simply because you are competing with thousands of other sites.
The solution therefore is to identify web keywords with high search volumes but with a much lower number of websites competing for that keyword.
For example, a keyword registering 20,000 searches with 250,000 sites competing for that keyword, would not be as strong as an alternative keyword with only 10,000 searches, but only 5,000 websites competing for that keyword.
Affordable search engine keywords package for only £75!
Finding the right search engine keywords for your website can be very time consuming and you may wish to consider our professional Google keywords research service, to help you identify the most relevant web keywords for your business.
We will provide a report analysing the monthly search volume for a range of keywords, relevant to your business. A separate report is also provided, detailing how difficult it is likely to be to achieve high search engine ranking results, for the top five most searched web keywords for your business.