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TOP 4 TIPS TO SECURE QUALITY INBOUND LINKS
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Contact us for a free,
no obligation, consultation or
call us now on
01945 701174 |
|
Linking is a big part of any search engine marketing campaign, but web site owners need to ensure they are building quality over quantity when it comes to inbound links.
Why? Poor quality links will generally offer little benefit to a sites ranking and in some cases can actually harm it. Participation in free-for-all link farms and other link spamming techniques are easily recognised by modern search engine spiders, which will penalise any websites participating in them.
So how can website owners build quality links for their website?
1) Submit Your Site to Directories
Submitting your website to directories remains one of the oldest and most effective ways to generate inbound links. There are thousands of online directories ranging from the largest (such as DMOZ and Yahoo! Directory) to a wide range of specific niche directories. To measure the quality of these directories, look at the Page Rank of the categories you intend to submit to as well as the quality of websites included in the directory. Use your common sense here and if the directory looks to be providing genuine value, submit your website.
View our Directory Submissions page for further information.
2) Press Releases
Create a press release about newsworthy events and submit them online. There are a range of options here (both paid and free) but generally the paid services provide the widest reach. Press releases that contain your company URL get picked up by a variety of online publishers and can help to provide topical inbound links to your site.
View our Press Release Services page for further information.
3) Build Links from Relevant Websites
This method requires you to contact other relevant websites and ask for them to link to your site. These types of links can be established over time and can take a while to develop. The best way is to try and build a mutually beneficial relationship with other websites and if required, provide a link back to their site also.
4) Create Interesting Content
This is the most natural way to build links over time but does require commitment and effort on your part. Creating unique and interesting content provides the opportunity for other websites to link to you because they see genuine value in the information you provide. Writing background information and commenting on industry trends are a great way to try and build this content.
These tips are just some of the many ways you can go about acquiring inbound links for your site. The safest way is to build these links over time, as a sudden increase in incoming links for any website can set off alarm bells in search engine spiders.
Please Contact Us if you require further information on improving your Link Popularity
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