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The meteoric rise in social media websites has created access
to totally new marketing channels to promote an online business.
It is
becoming increasingly important for companies to be aware of how their business and industry are
portrayed in the social media market place.
Not only must companies manage and evaluate how
traditional media portrays their business, but now they need to be more aware of social media
websites and services where customers, investors and stakeholders, exchange information and shape
opinion.
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