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Email Marketing

Opt-in Email Marketing is an excellent way to keep in touch with prospects and customers, and remind them of your business. This is not the same as "spam", which is not requested and can be very frustrating for the recipient. Instead, only those who have requested to be kept up to date should receive your Email Marketing Newsletters. Your Email Marketing lists must be carefully managed and it must be easy for a customer to opt-out of your mailing list. It is always best to begin by giving free advice, help or news to keep readers involved and give information on your offerings should they wish to know more. When designing your Email Marketing Newsletters always keep in mind the amount of time you can expect your reader to spend viewing your article. Everyone today is information hungry, but always in a hurry, displaying your content in an easy to read format is therefore important. Successful Email Marketing Newsletters should include recent information about your company and/or products that impacts your readers. For instance, you can include a link to an upcoming tradeshow where your company will be exhibiting or perhaps details of a special offer. Try and include an example of a client who has achieved great results while using your products or services as this will help to build credibility with your readers. You should keep your article to a maximum of 800 words or less and break each section into smaller, easy to read blocks with bold headlines over each section. This will encourage your reader to skim your article and stop at each section they find interesting. The goal of Email Marketing should be to reach out to as many people as possible by providing valuable, relevant and timely content.

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