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Things like horizontal scrolling and using video platforms that aren’t mobile-friendly need to go out the window right now. While there are multiple ways to design a mobile website, the most recommended option is a responsive design. The appeal behind …
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Everyone wants to have a successful website that is ranked highly on Google and the other major search engines. However, many website owners do not understand how to effectively structure their sites, to ensure online success. If you wish to achieve high search engine ranking results then your website must have all the right ingredients.
The search engine spiders must be able to crawl your web pages in order to index them. If the search engines cannot access your web pages then they will be unable to include your content in their database and your site will be ignored.
It is important that your web server does not return any error codes when the search engines visit your web pages. If your server returns an error code it is unlikely that the search engines will be able to index your site.
In addition, make sure that the HTML code of your web pages does not contain any errors that may prevent search engines from indexing your website.
The content of your web pages must make sense to search engines. Do not rely heavily on images, videos or Flash to present the main content of your web pages, as search engines have great difficulty in understanding this type of material.
Site and information architecture
Your website should have good site architecture to make sure that it is not just a collection of random web pages. The pages of your website should be related and they should show search engines that your site is relevant to a specific topic.
This is very important because most major search engines use latent semantic indexing in their ranking algorithms and are able to understand a wide range of different keywords that are associated with a particular topic. Using a broad range of associated (LSI) keywords within your content will help to improve the search results for your primary targeted keywords.
Your site should also have good navigation architecture so that both search engines and human visitors know where they are within your site, on any page of your site.
Choosing the best keywords
Investing time in keyword research and choosing the best performing search terms for your website is one of the most important parts of the Search Engine Optimisation process. Selecting the right keywords will determine whether or not your SEO strategy will be successful.
From an SEO perspective it is best to focus on 2 or 3 word keyword phrases. One word keywords are less likely to convert to a sale and they are also much more competitive.
Web Page Content
Websites that only offer articles and affiliate links, that can be found on dozens of other sites, will have a hard time achieving high search engine rankings.
It is extremely important that you produce high quality and unique content for your website. If you are an expert in a specialist field, write as much as possible about that particular topic. Creating a broad range of interesting articles will help you to establish your online brand as an authority in your chosen field. You will also be building a valuable resource of information that your clients will be keen visit on a regular basis.
Developing the Link Popularity of your website is still an important part of the SEO process. It is impossible to achieve high rankings on the major search engines without having a good supply of high quality one way links, pointing to your website. Only build links from web pages that are relevant to your product or service. The more relevant the link page, the more valuable the link will be in helping to improve your search engine rankings.
We hope that you have this article on How To Make a Successful Website both helpful and informative.
Please help to spread the word and share this information with your friends and colleagues.
Your business needs a mobile website. If your business doesn’t have a mobile website now, you have no idea how many customers you are losing every day. Read on to find out why you need to create a dedicated mobile optimised website, and how you are losing real customers.
Limitations of Mobile Websites
As you can imagine, the biggest limitation of a mobile website is size. For mobile phone users you have only three to four inches of screen size to play with. In case of tablet PC users, you have either seven or ten inches.
In other words, you have to pack your message into a tiny screen. Another restriction is loading times. Mobile phone users won’t wait for half a minute for the page to load. They expect the page to load in two seconds or less.
If you take a close look at these restrictions, screen size and loading times are actually blessings in disguise. You can create tiny pages with very limited information and still get the attention of customers who are ready to buy from you.
Your mobile site does not need all the text content you have in your regular desktop website. You also don’t have to include any flash, video, large size images, etc., in the pages. All you need is enough information for the visitors to take an action – like calling you, ordering a product, or visiting your place of business.
What do I need to create a mobile website
Include only bare minimum information in the pages of your mobile website, such as:
Products or Services Offered
Sign Up Form
Only include as much information as needed. Then stop! Do not add more information than absolutely necessary to get your message across. The screen size does not allow you to show a lot of page detail. Plus, if you add more detail, it will affect the loading time.
Show your visitors exactly what they can do to get your products or services. Keep the long text product copy for your regular desktop website. For your mobile optimised website, just make it straight and extremely easy for your customers to contact you or to buy from you.
Why a separate mobile optimised website is important
If you visit the mobile sites of major companies like Amazon, you will see that these sites load extremely fast. In other words, customers can reach their favourite website instantly. A tap on the bookmark or search result, and they are ready to shop. No waiting time. Average load time is around two seconds.
Compare these dedicated mobile sites against the loading time of a traditional desktop site. Such websites have slow loading times, a big factor leading to lost leads and sales. With every extra second, you lose a customer – in most times, to your competitor.
It is very bad for a hungry customer to go to your competitor’s restaurant instead of yours. With a mobile site, you can get those people to your restaurant. The same is true for whatever local business you are running.
The verdict is out. You need a fast loading website and you need a mobile optimised website to attract those customers, who’d otherwise turn to your competitors.
Check out this video to learn more about why you need to develop a mobile site for your online business.
We hope that you have found this blog post on What Do I Need To Create A Mobile Website helpful and informative. For further information please visit our Mobile Phone Website Design Page.
You too can create a mobile website and attract potential customers on the move. The best software to create a mobile website is the one that lets you easily create a mobile friendly and smart phone ready website. These tools allow you to create a great looking, fast loading mobile optimised website in a matter of minutes. For today’s online marketers, there is no excuse for not owning a mobile site. Let’s find out how you can create a mobile website in less than 60 minutes!
Most website hosting companies today offer website building tools, including software to create a mobile website. These website building tools are easy to use, even if you don’t know a thing about html, css or php programming code. You can build a website that simply works, even if you cannot write a single line of code. If you have decided to invest time in developing your own site, it is important to make sure that you choose the Best Software To Create A Mobile Website that offers all of the functionality you require.
No need to download expensive software
There is normally no need to download any specific software to build a mobile site as the majority of software tools are available online. This makes it easy for you to try as many software packages as you like.
Before you choose one, you need to check the hosting options, what kind of url’s are offered, the maximum number of pages that can be created, the possibility of ecommerce integration, including payment methods, online security, web standards compatibility, etc.
Here is a brief look at some of the software tools available to create a mobile optimised website.
To gain some experience in mobile website design, you could consider using the free Mobile Site Creation tool offered by Google. This software will allow you to create a lead generation or business mobile website for free. You can create a responsive mobile optimised website in a matter of a few minutes. The website will be hosted by Google at www.yourmobilesite.google.com. You can then see how the website works and how it is displayed on different mobile phones.
After you have gained some experience of how mobile optimised websites work, you could try using one of the dedicated mobile website design tools.
This software tool offers a free starter package and professional plans start at only $9 per month. They have various templates that you can adopt for your site and also offer a wide range of powerful plugins for additional functionality. You can build a simple website with their easy to use editor.
For further information check out this video – How to Create a Site with DudaMobile
The plans range from $49 to $225 per year. There is also a 30 day free trial version available. You can make edits and see a live preview of how your site looks on a mobile device. There is a ton of free templates and designs to choose from. You can pick a template, make changes, and use it for almost any kind of online business.
For further information view this mobiSiteGalore launch video.
This tool offers a free 7 day trial and a monthly cost of $9. They also offer a good range of pre-designed templates and various plugins for additional site functionality.
For more information please view the following video – How to customize and build a mobile site with bMobilized.
EzMobileSiteGenerator, Octomobi and brick&mobile are some of the other mobile website design tools available on the web.
If you don’t have a mobile site, it is time to get one. Let the free software tools show you how to benefit from this new and growing marketing channel. Then you can try one of the premium software packages to create a more sophisticated mobile optimised website that will improve your profits even more.
If you do not have the time to learn how use the software to create a mobile website you could consider using a specialist Mobile Website Design Agencyto build a site to your exact specification.
We hope that you have found this blog post helpful and informative. As usual please feel free to comment.
Recent statistics released by Google show that more people are using their mobile devices to make price and product comparisons while they are shopping.
Approximately 79% of smart phone users are using their mobile phones to locate retailers who have the products that they want at the best price.
One of the most important contributing factors is the growth in mobile search engines that return reliable results that display well on mobile devices.
The other side of this coin is the number of websites that are designed with mobile web surfers in mind. Studies show that as many as 44% of “last minute” product or retailer searches come from mobile devices.
This means that only those companies that have made the effort to design a website for mobile phones are getting those sales.
What if your business was one of them?
Most business owners today realise that mobile web usage is set to be the most common source of their internet traffic in the coming months and years.
Therefore, creating a clear, mobile friendly website is essential and may even help you gain a customer right off of the floor of one of your biggest competitors.
We hope that you have found this Design A Website For Mobile Phones of interest. As usual please feel free to comment.
When designing a new website it is important to check that your new site displays correctly in all, major web browsers. Unfortunately, depending on the type of coding and scripts that have been used to design your site, you may find that not all web browsers are capable of displaying your content correctly.
Even if you have had your website professionally designed, you should not assume that your web designer has checked the web browser compatibility of your new site across all search engines.
This article contains handy tips on how to check your web browser compatibility and highlights a range of online tools that can be used to make this somewhat daunting and tedious task much easier.
“This is probably one of the most annoying parts of being a web designer, checking your newly designed websites for compatibility in different web browsers.
You would think that as there are certain web standards set out that all web browsers should display web content in the same way, sadly this is not true in most cases.
To make your websites compatible in all major web browsers you could install every browser on your computer, now while this works its not always necessary…..”
“These days, everyoneâ€™s using a different browser to surf the internet. Between popular options like Firefox, Safari, Chrome and Internet Explorer, which make up close to 98% of the internet market share of browsers, and the other little known browsers like Konqueror, there are a multitude of browsers being used to view your small business website, which is why it is important that your website is usable across all major media.
Check Your Browser Compatibility On Your Website
How does your current website perform in the multitude of browsers that are out there? Why not check for yourself? If you donâ€™t want to install all the major browsers out there on your own personal machine, here are some links to help you out…..”
“Web Browser Automation is a process where certain steps in the web browser are performed repetitively to ensure the correct operation of the web applicationâ€™s functionality. It may be applied for QA testing in the development process and for control over Information System accessibility and performance during implementation.Â The second becomes more and more important since current market trends indicate that just having a good service is not enough; the service should also be highly accessible and effective.
With Web Browser Automation Tools it is possible to check accessibility and performance by periodically running some transaction scenarios for certain services.
Below are presented a relative comparison of some popular free/open source toolâ€™s characteristics…..”
So to summarise, to be absolutely sure that your website is being displayed correctly to all of your existing and potential customers, it is vitally important that you spend time and effort to check the compatibilty of your site across all major web browsers.
If you have enjoyed reading this article about how to check web browser compatibility, please feel free to comment.
In order to discover and control how search engines rate your website you may also be interested in requesting a FREE Website SEO Analysis, right now!
Top 5 web page content ideas to improve your search engine ranking results
Search engine spiders can only recognise the plain text content of a web page. Images, colours and the general design layout of a web page are irrelevant to search engines as they are unable to understand this type of information. It is therefore quite obvious that web pages that contain mainly images and very little text are unlikely to achieve high search engine rankings. It is also very surprising that there are a huge number of websites that fall into this Web Design trap.
The more relevant text based content that exists on a web page, the better. This is because search engine spiders will analyse this text in order to understand the topic, content and relationship with other web pages. Not only is more text important from a search engine ranking perspective, it is also of value to your websites visitors.
The following top 5 web page content ideas will help you to improve your web pages:
Choose the right search engine keywords
Spend time to identify the best performing Search Engine Keywords for your web pages, based on search volume and the number of websites competing for a specific keyword. The strongest performing keywords will be those with a high monthly search volume and low competition.
Write your web pages for humans not search engine spiders
Stuffing your web pages with repetitive search engine keywords will not only make your website unreadable, but can also harm your search engine rankings. Search engine spiders use complex algorithms to determine keyword density and can easily identify pages that contain artificially high numbers of keywords. Therefore make sure your web pages appear natural and are easily readable by human visitors.
Avoid duplicate content
Using duplicate content will result in your web pages being ignored by Google and the other major search engines. By using their sophisticated algorithms, search engines are able to detect if the content of a specific web page has been copied from another website. If they detect that your website contains duplicate content, they will simply remove the relevant web page from their index.
Furthermore, Google is clamping down on copyright violations. If your website has been reported to Google for using unauthorised copyright material you are likely to experience a significant drop in your rankings.
Develop new content on a regular basis
Adding fresh content to your website is a great way to keep search engine spiders visiting your site on a regular basis. The more content you create, the more opportunities you are providing to increase your search engine rankings for the optimised keywords on that page.
Format the content of your web pages
Highlight headings and important keywords. Use headline tags, bold text and bullet points to ensure your keywords stand out. Only highlight when necessary, and make sure that the text looks natural to search engine spiders.
By following these simple web page content ideas, you should be able to create a website that is both visitor and search engine friendly.
If you found this web page content ideas post of interest, why not subscribe to our Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.
It is important to understand that not everyone uses the same web browser. Whilst there are a large number of Internet Explorer users, there are also a high percentage of people using alternative web browsers such as Firefox, Chrome, Safari and others. It is therefore extremely important that your website displays correctly across all web browsers. If your website does not display properly on every browser you are missing out on a major opportunity and all of your website promotion efforts will be a waste of time.
The market share of the main web browsers, as of July 2012, is as follows:
Internet Explorer – 53.93%*
Firefox – 20.16%*
Chrome – 18.88%*
Safari – 4.93%*
Opera – 1.59%*
Others – 0.51%*
* Source NetMarketShare
As you can see, if your website is only displaying correctly on Internet Explorer, you are missing out on a massive 46% of potential visitors that are unable to view your site correctly.
So, how do you ensure that your website is universally compatible across all of the major web browsers?
1. Test your website
If you wish to ensure that you are able to maximise all of your website promotion efforts, you will need to test your site across the different web browsers.Â In the past this had to be done manually, but now, there are free services that can do this for you such as Browsershots. To use these free services, you simply enter the URL of your website and the software will then return a set of screen shots, showing what your website looks like in each individual web browser.
2. Design your website using HTML
All web browsers can read HTML, plus it is also a well developed and established programming language, that will allow, even ten year old computers, to load your HTML pages pretty quickly.Â Although websites that are designed using basic HTML may not be as elaborate as those created using more advanced languages, you are more or less guaranteed that they will load and display properly.
3. Do not use fancy fonts in your web design
Your site should look good even if standard fonts are used. Therefore try and avoid using some of the more fancier font styles, as some web browsers may have difficulty recognising these. There is a good choice of known web safe fonts and ideally your website should be designed using one of these.
4. Limit your use of images
With the advent of faster broadband connections web page loading speeds have become less of a problem. However, it is still important that you limit the file sizes of your images, otherwise you may find that your web pages load very slowly. Fast loading pages are not just important from a user perspective, they are also important from a ranking perspective, as it is known that Google will penalise websites with slow loading web pages.
When it comes to Effective Search Engine Optimisation, content matters more than images. This is because when people are searching for information, they do not really care whether or not a site looks pretty. Granted, there are exceptions to this rule, but as long as your site looks neat, uncluttered and professional, don’t worry. Overloading a web page with images may slow down the loading time and can cause problems with the page displaying correctly in certain browsers.
So, to summarise, although Internet Explorer has just over 50% market share, it is not the only game in town. To ensure that your website is seen correctly by all your potential customers it is essential that you invest the time in checking out how your site displays in all the major web browsers.
If you found these web browser compatibility testing tips helpful, why not subscribe to my Blog by RSS Feed or Email and receive FREE Professional SEO Tips, direct to your inbox.
As ever, please feel free to share or comment on this post.
If your website does not appear trustworthy, you are unlikely to secure many sales, even if your website enjoys high volume traffic. Although a high quality, professionally designed website, together with a secure and easy to use online order process are extremely important, there are a number of additional things that you need to get right, in order to convince your potential customers that they can trust you.
1. Make sure your company address and contact telephone number is prominently displayed on all pages of your website
I am constantly amazed at how many websites do not display their company address and telephone number on their website. This creates the impression of a faceless organisation, that is likely to offer poor customer service and will be difficult to contact, if something goes wrong with the product you wish to purchase.
Additionally an awful lot of websites only advertise a mobile telephone number as their primary point of contact. Again, this can create the impression of an unprofessional company that may not be trustworthy. For home based companies that do not wish to advertise their personal landline number, a more practical solution would be to use a free virtual telephone service, such as Phone Call Manager.
If your customers do not know who you are, where you are based and how to contact you by telephone, they may refrain from doing business with you.
On our own website our address and telephone number is displayed at the bottom of every web page. If you’re serious about your online business you need to show your visitors that you have nothing to hide and display your full contact information on your website.
3. Have other customers tested your products and services?
If other customers have tested your products and services then it is less risky for new customers to buy from you. Your website visitors need to be reassured that you are a serious business. If your current customers have something positive to say about your products or services, list these testimonials on your website.
In order to be successful online it is vitally important to establish your brand integrity and develop a trustworthy website. Show your visitors that your business is real and that they can trust you.
Have you ever considered how the loading time of your web pages might impact on your search engine rankings?
Both Google and Yahoo! have commented on this issue recently, so it might be a good time to take a closer look at how long it takes your web pages to load.
Google’s position on the issue has always been that the time taken for a web page to load does not have any impact in their ranking algorithm until now! As part of their initiative to “Speed Up The Web“, Google have stated that page load times might possibly become a consideration in the future.
Google’s Matt Cutts has stated that, “We want the web to be faster and we want sites to load more quickly“, so it’s very possible that, in the future, Google could consider rewarding fast loading websites, via improved search engine results.
Take a look at what Matt Cutts has to say about the topic below:
Another interesting development has come from Yahoo!, who recently filed a patent with regards to web page loading times.
“Methods and systems are provided that may be used to characterise in some manner the performance that a user may experience when accessing a web document.”
The patent application goes on to discuss establishing some kind of user experience information which could be used to rank search results. Obviously web page load time will play a big part in the user experience, so this would be a contributing factor.
The patent application states:
“For example, information relating to whether a user might abandon or wait for a web document to be displayed may be useful when establishing certain quality or relevance factors for the web document.”
As both Google and Yahoo! appear to be placing increased relevance on the issue of page load times, it might be a smart move to ensure that your website has been optimised to load as quickly as possible, ahead of any potential changes to the search engine algorithms. YourWeb Site Designershould be able to help you with this.
Apart from helping to make your site more search engine friendly, any improvements in speed will definitely help to improve your sites appeal to your visitors as well as improving yourWeb Page Optimisation efforts.
If you found this post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Market News, direct to your inbox. As ever, please feel free to comment on this post.
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