How Does SEO Work?

If you are struggling to achieve high search engine ranking results on Google and the other major search engines it is highly likely that your website has never been correctly optimised for the keywords that you wish to target.

This video explains the key factors that you need to get right in order to rank highly on Google and offers a great introduction into the benefits of search engine optimisation.

So, if you have ever wondered exactly how does SEO work then check out this useful SEO video right now!

For further information please visit our Search Engine Optimisation page. You may also wish to visit our SEO Analysis Report page and download our FREE report that will rate how well optimised your site currently is.

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Is Google Trying to Kill SEO?

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Although this very interesting article does seem to suggest that Google is attempting to kill SEO, I doubt if this is the end of Search Engine Optimisation as we know it!

There are a number of tried and proven SEO processes that are absolutely essential to achieving high search engine ranking results for your website and it would be difficult to imagine how these could be replaced by Google with alternative metrics that would enable them to determine the best websites to rank at the top of their search engine results page.

Read on and let me know what you think.

Is Googe Trying to Kill SEO? – Entrepreneur

Tue, 21 Jun 2016 14:22:18 GMT

Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion to dismiss a case that could redefine how businesses engage in search engine optimization.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in “search engine manipulation” in order to cause its websites to be ranked higher in Google’s search results, stating that doing so was “bad behavior” that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiff’s websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Google’s own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures’ attorney Alexis Arena at Flaster Greenberg PC, “Under Google’s definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of ‘pure spam’ and blocked from Google’s search results, without explanation or redress.”

What Is Search Engine Optimization / SEO

“It seemed as though I was personally targeted by Google,” said Jeev Trika, CEO of e-ventures Worldwide. “I would purchase a brand new domain and post nothing more than ‘bye bye world’ and within minutes, Google would de-index that domain too. So, Google’s argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.”

The brief notes that “search engine manipulation” includes anything done to a website to make it more visible on Google — and therefore virtually any business using generally accepted SEO Tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owner’s properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch — they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isn’t the same thing as an article — it’s just a mechanically ranked database. Google’s entire case however, rests on a First Amendment argument.

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. “But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously,” said Alexis Arena, e-ventures Worldwide’s attorney.

SEO for startups in under 10 minutes

 

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are “editorial opinions” and therefore qualify for First Amendment protection.

“Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone,” said Jeev Trika, CEO of e-ventures Worldwide. “Because of changes to Google’s algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.”

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. “Google’s actions deny businesses the basic right to market themselves in the digital economy,” said Trika. “Google in reality controls the market for Internet advertising, and must be held to a higher standard.”

Trika suggests “Google is not drawing a distinction between generally accepted search engine optimization techniques — such as simply creating and publishing outstanding articles and useful information — and what they refer to as search engine ‘manipulation.’ SEO is simply engaging in an ever-changing array of tactics to gain recognition — something businesses have done long before the Internet existed. By Google’s own definition of ‘manipulation,’ any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.”

“Google’s business model isn’t, at the end of the day, providing a free search engine or publishing data, it’s selling advertisements,” said Trika. “The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.”

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.

Please feel free to comment on this important SEO News Article.

Welcome to our latest selection of the most recent online marketing stories and essential SEO tips.

Learn how to increase the awareness of your online brand and improve the number of visitors to your website.

Each month we publish a selection of the hottest internet marketing articles, hand picked to help you keep up to date with the latest website promotion and SEO news.

So, if you are interested in reading the latest developments in the online marketing world, then this regular feature is for you.

Check out our special Google RankBrain feature at the bottom of this post.

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How To Set Up An Influencer Marketing Campaign

“Some people hold a higher place of influence so when we are faced with a purchasing decision, we turn to these influencers to guide us. And brands are beginning to pick up on this as a marketing avenue.

If executed properly, an influencer marketing campaign can have a positive and powerful affect on a brand. But in order for all the pieces of the campaign to fall in place, it needs to be executed properly, and the first step is setting it up for success.

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10 SEO Questions to Ask Yourself in 2016

“Any good SEO will tell you that website performance is a huge factor in getting ranked. In fact, it pays to spend time and money to ensure your page load time is as fast as it can be.

Why is this important? User engagement. If your website loads too slowly, users will give up and go elsewhere. Your bounce rate will increase. And Google won’t rank you as highly in the SERPs if your performance stinks.

This is even more of an issue on mobile. The same page will typically load even slower on a smartphone or tablet than it will on a desktop. And users are more impatient, meaning that you are truly leaving traffic off the table by ignoring performance.

There are several ways to know if your website is too slow. You can have a speed test run, check Google Search Console for the average load time, or get an SEO professional to analyze it for you. I recommend the latter if you want to be sure you do it right and get professional assistance to fix anything they find.”

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Essential SEO Tips

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Make the Most of Your Local SEO Campaign

“There is a lot about search engine optimization (SEO) for you to learn. Many people read articles online about SEO and they feel like they have become professionals in the field. Well, this is a feeling someone gets when they have understood something extensively. You feel like you can educate others about it. This is good but then, there is always something more for you to learn. As a matter of fact, this cannot be any more real for SEO. There is a lot of information online about SEO that makes people feel like that they have learnt everything about the topic. Sadly, a majority of the articles online about SEO are usually about organic SEO.”

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3 Effective SEO Software Options That Will Save You Thousands of Dollars

“One of the biggest and most costly mistakes business owners make when it comes to choosing the right SEO software is choosing the right solution that best suits your business at the right time.

Not all businesses are at the same stage in growth. When it comes to implementing SEO for a new start-up your business will need to focus on the fundamentals of SEO by starting with the websites structure itself, setting up social media accounts and starting your blog. In this case a simple, basic SEO software will be perfectly antiquate while other more established sites might need a significantly more robust solution to ramp up an Off Page campaign, monitor on-page activity and site analytics.

The trick for every business owner is knowing which SEO software solution will best fill their needs now and which will be more beneficial later. With so many options out there here are 3 inexpensive solutions to consider when choosing the best SEO software for you.”

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Google Rank Brain Feature

Check out these additional stories to understand more about the Google RankBrain algorithm and how it could effect your website:

For further information also check out the following videos:

Googlicious – Google’s ‘RankBrain’ artificial intelligence for search is better than humans

Google RankBrain Artificial Intelligence

If you have enjoyed reading our collection of the latest SEO Tips, please feel free to provide your comments below and share this information with your friends and colleagues.

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The Top Three KPIs for Measuring SEO Performance in 2016

SEO has changed dramatically over the past few years, and measuring success through key performance indicators isn’t as straightforward as it used to be. Not long ago, rankings and organic traffic were the primary indicators of SEO success. While rankings are still a good barometer of what’s happening with a site’s search visibility, they certainly don’t tell the whole story anymore….

Read More About This Highly Informative Article Here

Optimising your website for your targeted keywords is a vital part of the online marketing process. Check out the following for more useful SEO tips.

Messy Tags Are Destroying Your Blog
I hate to sound like your mom, but guys and gals, you need to clean up your tags on your blog. Here’s what I mean, you can combine all these tags into …
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RankBrain Explained, and How It Affects Marketing
Search Engine Optimization, or SEO, is the overall term employed for the act of getting your pages recognized by search engines and placed at or …
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So, enter our competition right now and you could win our SEO package, designed to boost your website’s search engine ranking results.

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Achieving a high search engine ranking result for your website is crucial because search engines deliver the majority of traffic for websites that are ranked on the first few pages of the search results for any given keyword.

The following tips will help to improve the online visibility of your site.

Identify your target market

The first step for effective SEO is to determine your target market. This step is crucial and one that is often overlooked by website owners. Your target market will ultimately determine the relevant keywords you should use to optimise your website. Once you know exactly who you are targeting it will become much easier to identify the best performing search terms for your website.

Select the top performing keywords for your website

The second step is to carefully select the keywords you will use to optimise each page of your website. There are plenty of Keyword Research Tools out there that can help you to choose the best keywords for your site. Investing time in keyword research will help you to identify how many people are searching, using a search term that relates to the products or services you are offering on your website. This will help you to decide which search phrases are best suited for your SEO project. Make sure the keywords that you choose are ones that your target market will be searching for as well as ones that receive a good amount of search traffic and have moderate to low competition.

Ensure that the content of your website contains your targeted keywords

Step three is to take what you have learned about your audience and the keywords you have selected and use this information to correctly optimise your web pages. The most important aspect of the optimisation process is your website’s content. Make sure that you use a unique search term a few times each web page. However each keyword must be relevant to the topic of a specific page. It is also important to ensure that your content is readable and engaging and suitable for both search engines and your website visitors.

Write unique meta tags for each web page

Step four relates to the optimisation of your website’s meta tags. You should add the relevant keywords to your Title and Description tags. Try to use complete sentences and copy that is engaging and makes sense, not just a list of keywords. It is also important to use unique keywords that are specific to the page that the tag describes. Don’t use the same descriptions and keywords for every page, as search engines and visitors will think every page is the same. See our article on How To Write A Killer Title Tag for further information.

Use targeted keywords in your H1, H2 and Image Alt tags

Step five is to use your targeted keyword phrases in your alt image tags, H1 and H2 headings, and as links to other pages in your site or external websites.

Investing time to optimise your website is a major part of the online marketing process and if done correctly will make a significant difference to your search engine ranking results.

To discover and control how search engines rate your website we recommend using our FREE Website Analysis Report Tool.

Free Website Analysis Report

We are proud to announce the launch of our new FREE online website analysis tool

Our free online SEO tool will enable you to instantly ‘score’ your website and find out how you can improve it.

You can also gain a competitive advantage by simply entering your competitors URL, in order to see if their website has been correctly optimised and which areas need improving.

There is no charge for this SEO report, you only need to enter your URL to get your instant report and the tool will do the rest!

Once your free website analysis report has been generated, you will be able to identify where you need to make improvements to your website, in order to improve your search engine rankings results.

The option to obtain an additional, more detailed SEO report, is also available on request.

So, what are you waiting for?

 

Check out your website SEO score and get your FREE SEO report right now!

 

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Please let us know if you consider this tool useful, as your feedback is very important to us.

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How To Improve Website Loading Speed

Video: How does Google determine page speed

The speed at which your individual web pages load in a browser is extremely important and a slow loading web page can affect your search engine ranking results. This is an important element of the Search Engine Optimisation Process that is very often forgotten

As broadband internet connection speeds have improved, your website visitors have become more demanding and have a high expectation of fast web page loading times. Your visitors are no longer prepared to wait for a slow web page to load up. It is therefore important to monitor your website loading speeds and fix any issues that are preventing it from loading, as fast as possible.

Apart from annoying your web visitors who may simply decide to view one of your competitors sites, slow web page loading speeds can also have an impact on your rankings, particularly on Google. You should therefore be prepared to invest some time in optimising your website’s page load speed to ensure that you are not being penalised.

The following top tips will help you to achieve a faster loading speed for your website:

Optimise your images

It is recommended that you only upload images with a Jpg extension. Images that have been saved in this file format offer a good compromise for multicolour graphics, illustrations and photos, as it offers excellent colour quality and compression size. Both Gif and Png file formats can also be used, but Jpg images offer the best all round solution.

Before you upload your images to your site you should consider the overall file size for each image. For most websites an image size of between 250 and 350 pixels is the most popular. If you wish to use larger size images make sure that the resolution is compressed by using image compression software. This will help you to reduce the overall size and still retain a high quality image.

Optimise your website code

Many websites contain bloated or unnecessary code which can slow down the loading of a particular web page. Try validating your code using the W3C Validation Service. This will help you to identify possible errors in your code that are preventing your web pages from loading correctly.

Use JS files sparingly on your website as they contain lots of white space and other non related characters that are not required to run a particular script. Just like images, it is possible to remove any unwanted characters and reduce the file size drastically, which will help to make your web pages load faster.

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Minimise HTTP requests

Http requests are messages that your web browser needs to send to the server in order to locate the correct page to display in your browser. If your web code contains a number of links to external resources that need to be displayed on the page, such as an image, then the browser will need to send further requests in order to find and display those images on your web page. Therefore the browser may need to send a number of requests in order to display a single web page correctly. Obviously, minimising these Http requests will help to speed up the load time of your web page.

Server issues

If after reducing the file size of your images and optimising your code you are still having problems it is possible that the issue may be with your web hosting provider. The majority of webmasters tend to purchase the most affordable hosting package which is likely to be on a shared web hosting basis. This type of hosting package can sometimes have implications for web page loading speeds, compared to virtual private server hosting or dedicated server hosting, which of course will be more expensive. It is worth contacting your hosting company when you have any questions or issues with regards to the speed of your website, as they may be able to help you or at least offer you valuable advice.

There are many free online tools available that can check your web page loading speed, such as Pingdom. It is important to understand that every page may load at a different speed; therefore you will need to check every page, not just your Home page.

If your site is suffering from slow web page loading speeds, then by following these useful tips you should be able to improve the load times to a more acceptable level.

We hope that you have enjoyed reading this article on How To Improve Website Loading Speed. Please feel free to comment and share this valuable information with your friends and colleagues.

Analysing the speed at which your web pages load in a browser is only one of well over a 150 ranking factors that can affect your website. To find out how you can improve your search engine ranking results Get Your FREE Website Analysis Report right now!

What Is Search Engine Optimisation?

Video: SEO for startups in under 10 minutes.

In simple terms, search engine optimisation or SEO is about making changes to the content of your web pages, to ensure that they are made as search engine friendly as possible. There are many individual elements of each web page that can be changed in order to improve the overall optimsation of your site.

To make your search engine optimisation project work for you, you need to consider adding unique, high quality content, on a regular basis. Including high quality material on your website is the very top recommendation that will help to improve your search engine ranking results. Also genuinely interesting content will be valued by your visitors and customers and can have a real impact on your website’s appeal and integrity.

Search Engine Optimisation is a task that you need to do on a regular basis

Search engine optimisation is not a seasonal chore or a set it and forget it task. You need to keep SEO in mind continuously, and commit a little time every day to tweaking your content for improved search engine positions. Whenever you add brand new material to your website you need to make sure that it is correctly optimised for your targeted keywords.

Did you know that Google has more than 150 different ranking factors that they utilise, to evaluate if your website deserves being on the top of their search lists? It is therefore important that you attempt to discover as many of these as possible and utilise them to your benefit.

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When optimising your site for search engines, it is essential that you only make one or two modifications at a time. If you make too many changes at the same time you will find it difficult to identify which modification impacted favourably or detrimentally on your ranking results. It is also possible to make both good and bad changes, which cancel each other out, puzzling you even further.

Remember that you do not have to make use of every SEO technique in the book for your website to achieve high rankings. Many website owners fall into the trap of filling their websites with every kind of SEO tactic, without actually considering if it fits with their website or if they even have to include any more optimisation. Google is able to detect over optimised websites and your position in their search results will be penalised if they detect over optimisation of your web pages.

Help to improve your SEO results by choosing the right keywords

Choosing the best performing keywords for your website is vitally important. Consider utilising the Google AdWords Keyword Planner Tool to enhance the efficiency of your targeted keywords, from an SEO perspective. By utilising this tool you can search for specific keywords or enter a certain URL to identify the best keywords for your SEO project. Choosing the most efficient keywords will help to improve your search engine ranking results and boost your sales. SEO Reseller Plan

When aiming to enhance the optimisation of your internet site, always remember to label your images correctly, as these count in the search engine results. Make certain to use image names that your customers may be using to search for your product or service. When selling a specific item, make certain to include relevant keywords for that item in the image name. This will increase the chance that your images may get listed in the Google image search engine results.

Developing the link popularity of your website is still a very important part of the Search Engine Optimisation Process. However, structuring your anchor text correctly is also extremely important. Having all of your links using the same or similar anchor text will not appear natural to Google or any of the other major search engines. If the search engines detect an unnatural link building profile, they will simply ignore your links and all of your hard work and effort will have been a waste of time! It is therefore vital that you to mix up your anchor text by including the URL of your website and the brand name of your business, rather than simply focussing on the keyword that you are promoting.

You should also consider using Google Analytics to track and gather information about your website visitors habits. This will offer huge quantities of extremely helpful information about the traffic on your website. You will have the ability to see where the viewers of your website have actually originated from, exactly how long they are remaining on your website and exactly what it is that they are doing on your website. We hope that you have found this “what is search engine optimisation” article interesting and informative. Please feel free to share this post with your friends and colleagues.

How To Improve Your SEO Results

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SEO (Search Engine Optimisation) is the process of fine tuning your website in order to improve your search engine ranking results on Google and other major search engines.

By utilising various SEO techniques you can help search engines to identify which keywords are relevant to your site, and improve the position of your free listings, when those keywords are entered by a potential customer, searching for the products or services that your provide.

It’s a good idea to have at least the Home Page of your website professionally optimised and ideally all of your main product pages should be optimised for a range of unique keyword phrases.

So, how exactly can you improve your SEO results?

Finding the best performing keywords that are relevant to your business, requires careful Keyword Research. Your chosen keywords should have a reasonable level of search volume on the major search engines. However, you should also try and avoid using really competitive keywords with high search volumes, as these will be more difficult to rank for.

How do I choose good keywords?

Choosing the right keywords for your site is crucial. You should ask several questions including:

  • What is the average monthly search volume for any given keyword?
  • How many websites compete for those keywords?
  • What is the profile and link popularity of your competition?
  • Is the existing link popularity of your website powerful enough to compete on popular keywords?

Where do I position the keywords I wish to target?

The places where you can use keywords to best effect are as follows:

  • Within your domain name
  • Within the Title Tag of each page
  • Within your other Meta Tags
  • Page headings and section headings using H1, H2, H3 tags
  • Within the primary body text of each page
  • Images using Image tags (ALT tags)

It is important to recognise that only plain text “typed” words can be understood by search engines. Words that are included within a picture or image won’t be readable to them. Flash animation and video also falls into this category; while being fine for humans to view, search engines won’t see any text within.

What is Keyword Density and why is it important?

Your keyword density is a measure of how many times a keyword is used on a specific page of your website. If it’s too low you may not be found against that keyword, and if it’s too high you may be penalised for “spamming”.

Keyword density is expressed as a percentage of the keyword based on calculating the total number of all words present on the page. For each keyword or key phrase you use, you should aim for a density of around 4%.

Are there any SEO Tips that could offer a short-cut to high listings?

Absolutely not! In the old days the use of certain “SEO tricks” may have helped a site’s search engine ranking results.

Some of the tricks were simple – using irrelevant keywords to draw in extra traffic, excessive repetition of keywords, white keywords on a white background and so on – while others were more sophisticated.

Search engines have been around long enough now to learn about these tricks and using them may get you banned at any time, particularly on leading search engines such as Google.

Search Engine Optimisation (SEO) is a complex topic and it can take several months to establish if the changes you have made to your website have helped to improve your SEO results. It is therefore important that you try to get it right first time!

To discover and control how search engines rate your website please request your FREE Web Site Analysis Report, right now!

We hope that you have found this article explaining how to improve your SEO results useful and informative. Please feel free to comment and share this information with your friends and colleagues.