Using Google Product Search To Promote E-Commerce Websites
If you own an E-Commerce website, using Google Product Search is a great way to promote your website and your individual products.
By using Google Product Search you can submit all of your products, which will then enable potential customers to easily and quickly find your site.
For example if you wanted to find out where you can purchase a ‘travel hairdryer’, you can simply enter the query in Google Product Search. The search results will include websites that sell travel hairdryers, including a relevant image, product description and price. The search results can be sorted by price, product rating or seller rating.
Google’s Information for Sellers states the following:
Increase traffic and sales
Shoppers can quickly and easily find your products when you submit them in Google Product Search, delivering you more traffic and helping you increase sales. Based on your items’ relevance, shoppers may find them in their results for searches on Google Product Search, and even our main Google web search.
And if you’re a Google Checkout merchant, the Checkout badge will appear on your Google Product Search listings, attracting even more visitors to your site.
Submit and sell your products for free
Inclusion in Google Product Search is completely free; there are no charges for uploading your items or charges for the traffic you receive. Ranking in search results is based solely on the quality and relevance of your product listings.
Submit everything
Our bulk upload tool allows you to easily and efficiently submit your entire product catalogue. It also gives you flexible and timely control of the information displayed in Product Search. Your bulk upload can be updated as often as once a day, or as infrequently as once a month.
Suitable for merchants of all sizes
Products can be uploaded into the Product Search index either one at a time or with a bulk upload through Google Base. Merchants can also use an API to code their product catalogue into the Product Search index.
If you would like to find out more about using Google Product Search to promote your website, then you are in luck! The Google team have recently launched a video which takes an in depth look at Product Search and includes some hints and tips for submitting your products.
The video was created by Google’s Maile Ohye, and covers frequently asked questions such as:
* Will my products’ rankings improve if I include custom attributes in my feed?
* Do product listings expire after 30 days?
* How often should I submit my feed?
So if you looking for a new way to get your products in front of shoppers, then definitely check out the video and remember Google Product Search is free!
If you have experience of using Google Product Search, please feel free to share your thoughts with us or alternatively visit our main website to view our range of Website Promotion services.
July 2nd, 2009 at 10:52
When starting a new ecommerce project, remember your website should be well designed to cater to the needs of your project and should hold a good search rank on different search engines. Web Seo Development Company India. Provide complete solutions For Ecommerce.
July 25th, 2009 at 00:13
I’m a merchant that uses this… however, I have been wondering who actually uses it to find products (ie, what kind of shopper uses it)… everyone I’ve asked about it had no idea what Google Product search was!!
July 27th, 2009 at 18:55
If you use Google Analytics or similar software to monitor your visitor traffic you should be able to identfy the number of visitors that are originating from your Google Product Search account. If you currently do not have any software monitoring your visitor traffic I would recommend you sign up for Google Analytics which is free!
December 15th, 2009 at 07:13
Thanks for your informative post. Just to share. submitting your product preview at youtube and embedded back to your own web or blog can also increase traffic.
May 29th, 2010 at 02:13
Such insighful writing is not very common these days. Informed comment like this has to be lauded. I’ll certainly be looking in on this blog again soon. Thank you!