There are a vast range of SEO reports readily available online, that offer a free website analysis of your website. However, many of these automated programmes provide either, very basic details or worse still, unreliable information!

Choosing the best Online Website Analysis will enable you to learn and influence how search engines rate your website and will highlight search engine ranking issues that are fundamental to your online success.

The website SEO analysis that you ultimately select must be personalised for your site and provide in depth recommendations on how to make specific changes,  to make certain that your site is made as search engine friendly as possible.

To ensure that your website performs highly on Google, it will need to pass in excess of one hundred important ranking factors.

It is well noted that one of the most vital ranking factors to structure properly is your Title Meta Tag. Even so, did you know that there are actually more than 100 equally essential search engine ranking elements?

The more professional seo report should be able to detect how many of these rating elements your website has passed and those aspects that have have failed.

Aside from simply showing the various parts of your web site that needs to be improved, your free website SEO analysis should also feature information describing precisely how to make improvements to your website, so as to strengthen your overall website ranking results.

Providing details on your social networking as well as your backlink building activity should also be crucial components that must be provided within your free website analysis report.

A professional SEO report should also incorporate details regarding the link popularity of your website together with your level of social media marketing activity. These two elements have become crucial ranking components, which perform a leading role in acquiring improved search engine ranking results.

When looking for a reliable Website Analysis, make sure you use an established and experienced website optimisation company, who are able to offer a much more personalised and “human” analysis of what needs to be carried out to boost the optimisation of your web site and ultimately your search engine ranking results.

Free Website Analysis

If you found this website analysis post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.

As ever, please feel free to comment on this post

It is extremely important that in addition to the Home Page of your website, all of your main internal web pages are also indexed by Google. It is quite common for brand new websites or poorly promoted sites to have numerous internal web pages that have never been indexed by Google or any of the other major search engines. This means that your website in unable to deliver its full potential and will fail to be listed for all of your targeted keywords, as the search engines will only have limited information about your website, contained in their database

Below are my top 5 tips that will help you improve the number of web pages indexed in Google and other major search engines such as Bing, Yahoo and Ask.

1. Create an XML sitemap.

Create an XML sitemap for your website, to include all of your web pages and submit this to Google and the other search engines. An XML sitemap provides a standard way of organising your web pages that is easily understood by the search engines. They will be able to find your XML sitemap file on your server and use the data to navigate to each page of your website. This will enable them to find all of the relevant data faster and more efficiently.

You can create an XML sitemap from scratch or use one of the many online tools, such as XML-Sitemaps.com, that will automatically generate a sitemap for you. For further information on the benefits of using an XML sitemap for your website see Google’s Webmaster Guidelines.

It is important that your sitemap is updated each time new pages are added to your website.

2. Use Google Webmaster Tools

If you have not already done so, I would recommend registering your website with Google’s Webmaster Tools. These tools provide an easy way to submit your XML sitemap to Google and also allow you to monitor the indexing status of your web pages.

3. Develop a robust internal page link structure

The internal linking structure of your website will determine how successfully Google indexes your web pages.

Google’s spiders navigate your site by finding the relevant links that enable them to move from page to page. It is therefore extremely important that all your web pages can be easily found through your internal linking structure.

As mentioned above, the easiest way to solve internal linking issues is to create an XML sitemap, which should contain links to all of the pages on your website.

4. Build back links to your internal web pages

When developing a link building strategy, many people fall into the trap of focusing solely on building external One Way Links to their Home Page. In order to improve the indexing of your internal web pages it is also important that you build one way links to all of these pages. As more of your internal web pages get indexed by Google and the other search engines, the more likely it is that you will appear in the organic listings, for your targeted keywords.

5. Create and promote fresh content on a regular basis

Adding new and fresh content to your website, on a regular basis, will encourage Google’s spider bots to return to your website on a more frequent basis.

If you found this Google Indexing post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.

As ever, please feel free to comment on this post

The copy on each of your web pages should be created to serve two specific purposes.

Firstly, your copy must be engaging and compelling for the reader. If your web copy is really interesting it will encourage your visitors to remain on your site for longer and also visit additional pages within your site.

Secondly, your copy must be properly optimised for the relevant keywords you wish to target and made as search engine friendly as possible. This will ensure that your web pages receive the maximum exposure to potential customers searching for the products or services that you offer.

Here are my top 6 SEO copywriting tips that will help you to improve your websites copy and rank more highly on Google and the other major search engines such as Yahoo and Bing:

1) Keyword Research
Conducting some form of keyword research will help you to identify the top performing keywords to target on each page of your website. This is absolutely crucial to the success of your SEO copywriting project. See our Keyword Research blog post on our sister site, for more information on the importance of investing time in keyword research for search engine success.

2) Use H1, H2 or H3 Tags for your main headings
Make sure that your main headings are placed within H1, H2 or H3 tags and that the heading text contains your important keywords. Search engines place greater importance on keywords contained within these tags.

3) Use bold text to emphasise keywords
When you emphasise a keyword with bold text, again search engines will place greater importance on these keywords.

4) Internal linking
Create links within your copy to other pages of your site which contain relevant information. This will benefit your visitors and increase the amount of time they spend on your site.

5) Use a minimum of 400 words per page
Try and write a minimum of 400 words per page and more if possible. Content is king as far as the search engines are concerned and the more text the better. The greater the amount of text on a page the easier it is to optimise for your targeted keywords. This will also help in avoiding any keyword density penalties.

6) Optimise your images
Search engines do not see images on a web page. However it is possible to embed text within your images that will be seen by the search engines, by using image Alt tags.

The easiest way to write high quality, search engine friendly web copy is to use your common sense more than anything and get the balance right between optimising your pages for your targeted keywords and creating compelling copy that will engage your visitors. If your SEO copywriting project can achieve this, you will create a website that not only ranks highly in the search engine ranking results, but also entices quality visitors that are more likely to convert into paying customers.

If you found this SEO copywriting post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.

As ever, please feel free to comment on this post

By registering your website with Google Webmaster Tools you will obtain useful information on how Google perceives your website. You will be able to identify any potential problems with your sites navigation and overall design structure. This will enable you to make appropriate changes to your website, in order to improve your search engine optimisation results. Google provide their Google Webmaster Tools for free, you simply need to sign up and follow the verification process.

Once your website has started to generate a certain amount of data you will be able to analyse a wide range of statistics and information relating to your sites performance. By utilising this data you will be able to finely tune your website and increase your chances of achieving higher search engine ranking results.

The following are my top 5 essential settings, which you should pay particular attention to.

Upload a Google XML Sitemap to your server
This will help to ensure that Google indexes all of the individual pages of your website; this can be found under Site Configuration/Sitemaps.

Uploading an XML Sitemap will provide Google with a detailed map of your website, which will help them to crawl all of your web pages. This is especially important for bigger websites that have a large number of brand and product pages and is an established Search Engine Optimisation practice.

Set Your Geographic Target
This will help to improve your local search engine ranking results and can be found under Site Configuration/Settings.

Setting your geographic target will help Google to understand the particular country or region you are targeting. This is a very important setting, so please ensure that it is correct for your website.

Review Google’s HTML suggestions
Rectifying any HTML suggestions highlighted by Google will help to improve your position in the search engine listings and can be found under Diagnostics/HTML Suggestions

Google’s HTML suggestions will include any issues that they have found when they were crawling your website. These may includes duplicate or missing Meta Tag information as well as any problems encountered when attempting to index your content.

Review Your Sitelinks
This will help to improve the click through rates to your core pages and can be found under Site Configuration/Sitelinks

Sitelinks are links to a website’s internal pages that may be listed in the search results. Google automatically generates these links for some websites, however these can be modified using the webmaster tools.

Monitor Your Web Page Loading Times
The speed of your web page loading times will help to improve both your search engine ranking results and customer satisfaction. This data can be found under Labs/Site Performance

Google now uses your web page loading speed as one of their many ranking factors, it is therefore important to ensure that your web pages are loading as fast as possible.

If you found this search engine optimisation post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.

As ever, please feel free to comment on this post.

I think that the majority of Search Engine Optimisation experts would agree that the age of your domain name does play some part in helping your ranking results on Google and other search engines. However, opinions do vary on the extent of its impact. For example, many SEO professionals believe that Google will not rank newly registered domain names for at least six months or more!

In order to address this issue, Google has released a video to explain the impact of the age of your domain name on your ranking results.

In the video Matt explains that Google uses data like the first crawl date and first link discovery date to determine the age of a domain. He also explains that purchasing an existing, established domain name will not necessarily help to improve your rankings.

“The main difference between a domain name that is six months old compared to a one year old domain is not really that significant. Provided that your domain name is at least a couple of months old, it should show up in our search results”

While this may be true, it is important to note that older domains will have many advantages that will help them to rank more highly than a brand new domain name.

• Many older domains tend to be well established sites containing a lot of content that has been developed over time.
• Older domains will have the benefit of having acquired a huge amount of back links, built up over many years.
• These valuable back links are likely to have been in place for several years which gives them more weight.

In my opinion, it is not worthwhile investing huge amounts of money on purchasing an existing, established domain name, purely for SEO benefits. The age of your domain name is only one of over a hundred individual ranking factors, which play a part in determining your overall position in the search engine listings. If you are serious about building a strong online business, you may as well start with a brand new domain name and focus on developing your content and securing as many relevant back links to your site as possible.

If you found this search engine optimisation post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Internet Marketing information, direct to your in box.

As ever, please feel free to comment on this post.