Category Archives: Link Popularity

One of the challenges of developing backlinks to your website is the time it takes for Google and the other search engines to index the page displaying your link.

Securing links on article directories and Web 2.0 properties are popular link building methods. However, although the home page of many of these sites may enjoy a high page rank score, the internal pages are likely to have a zero page rank rating.

Contextual link building is a highly effective link building strategy and research shows that Google values these type of links more highly, as they appear far more natural than a web page containing nothing more than a simple list of one way links. The reason contextual link building is so powerful is because the links are placed inside the relevant body text area of a web page rather than appearing out of context, as separate standalone one way links.

The concept of a reciprocal link is quite straight forward. I link to your site providing you link back to my site; this is a simple exchange of links.

Before social media appeared on the scene, reciprocal linking was one of the main methods used to develop the Link Popularity of a website. Reciprocal links were considered to be a successful way to improve your search engine ranking results because links are a good indicator that other people like your website.

I recently came across a recent blog post on the Google Webmaster Central Blog, which outlines a number of different link building methods that should be followed in order to secure high quality back links to your website.

According to Google there appears to be some confusion, especially among less experienced webmasters, on understanding the most effective link building methods.

The official Google viewpoint on how to build quality back links to your website, is explained as follows:

Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page.