Archive for the ‘Internet Marketing’ Category

7 Ways To Get More Targeted Traffic

Monday, June 8th, 2009

As an Internet Entrepreneur, you may have most of the nifty gadgets required to be a hit in an online business. You may well have the necessary intensity and persistence, to be able to understand how to succeed online. You may posess most of the latest tools, necessary in sustaining your company, including an exclusive and entertaining website that can create wealth, if only hoards of Internet users could discover it. All this  is meaningless if you do not understand how to drive massive amounts of targeted internet traffic to your website. Your online business will sink into oblivion along with all your dreams of massive sales and fortune if you do not understand how to achieve this one critical task and you will therefore fail at Making Money Online.

Driving targeted internet users to your website can be difficult, especially if you are operating in a very competitive market place. With such a varied choice of websites to choose from, how do you ensure that you acquire the right type of traffic?

Here are seven best ways to drive laser-targeted customers to your website.

By following the techniques below, you will help drive targeted online users to your site.

Step one in driving traffic to your site is to ensure that you appear as high as possible in the search engines results. It’s a known fact that targeted online shoppers are known to convert better than any other type of targeted traffic. Having high search engine placement is crucial in amassing a money making venture, and the use of  targeted keywords is indispensible in attaining this purpose. Once a web page is on the top pages of the search engines, it is easily accessible to all those who are using your keywords to locate the services you offer. Web Page Optimisation is therefore critical to ensure your site appears in the top search engine results.

The second plan of action in driving traffic to your website is by contacting other webmasters for a possible link exchange partnership. Locating web pages that are related to your own page on the Internet is the primary undertaking. If the other Webmaster agrees on trading links, it is then possible to make reciprocal link exchanges that will benefit both websites.

The third way in getting Internet users to your site is via Article Marketing. This is an effective way to promote your site and will increase your link popularity. This method is used by some of the most successful Affiliate Marketers on the Internet and should be part of your development strategy if you’re serious about making money on the the Web.

Step four is accomplished by joint venture marketing. JV marketing is one of the most effective ways of promoting a product or a service. Using a Joint Venture partner through ad swap or link exchanges benefits both people as it allows them to reach a wide customer base in a short period of time.

The fifth plan of action is accomplished by joining affiliate program networks. Utilising other Internet Marketers to do the work means allowing them to bring loads of online users to a web site. Increasing sales have been realised as a result, and both the affiliates and the site owner will benefit from the partnership.

The sixth step is achieved by having a bank of subscribers that one can refer to every so often, because they may have purchased a product or service from you previously. As an existing customer they are more likely to trust your recommendations. Using autoresponders and personalised newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services.

The seventh step is done by comprehending your market better than anyone. It’s necessary for traffic to be targeted to those who might have a special interest in the products or services that your website recommends. By doing it this way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular site by paying it a visit, you should take every opportunity to make sure their visit is valuable to them. This way they are more likely to return to your web page, thus trusting you more than your competition.

Profit generating tactics are critical in trying to make your online marketing career successful. It is always advantageous to plan your moves in any business and lay out a roadmap so that you can duplicate your success everytime you implement your system.  If you learn how to convince Internet users to trust your website, then you’re well on the way to making more money than you thought possible.

For further information on Website Promotion please visit our main website.

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Tips to Writing Effective Surveys

Tuesday, June 2nd, 2009

How to create a survey using Survey Galaxy

Writing surveys is easy; isn’t it? The truth is that writing surveys is easy but writing surveys that will be effective is more difficult. The following are twenty tips that if followed will help you write more effective surveys.

1. What is the purpose of the survey?

Surveys are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of its purpose.

2. Give the survey a good title

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents need to invest time in completing the survey so you need to encourage them that their investment will be worthwhile.

3. Ensure that you do not make the survey any longer than it needs to be

Every question asked should be asked for a reason. Focus on ‘need to know’ questions and minimise ‘nice to know’ information.

4. Use plain English, maintain consistency and avoid terminology, acronyms and asking questions that could result in ambiguous answers

Word the question carefully. There is every chance that if respondents can interpret any question that is not clearly written differently to that intended by the survey’s publisher, then any analysis of the survey results may be worthless or at the very least misleading.

5. Avoid long questions

Use concise sentences wherever possible. Long questions tend to cause respondents discomfort and can lead to respondents abandoning a survey.

6. Ask one question at a time

Avoid confusing the respondent with a question like ‘Do you like tennis and golf?’

7. Avoid influencing the answer

It is important to avoid loading the question. ‘Should irresponsible shop keepers who sell tobacco to minors be prosecuted?’ is unlikely to have any value.

8. Make sure that the selected answer format allows the respondent to answer the question being asked

Allow the respondent to answer how they really feel or they may be inclined to abandon the survey. As a last resort consider the benefit of including a “No comment”, “Don’t know” or similar response option.

9. While you are compiling the survey consider, when the survey is complete, how the compiled data is going be analysed

When asking questions that allow for a free text open ended response, such as when asking the respondent for their comments, appreciate that such information is likely to be difficult to score and/or summarise. Consider grouping answers. For example “How long have you worked here?” – ‘less than 1 year’, ‘between 1 and 6 years’ and ‘more than 6′.

10. Ensure that the questionnaire flows

Group questions into clear categories as this will make it easier for the participants completing the survey.

11. Target your respondents carefully

Sometimes you will want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t match your target profile.

12. Allow the respondent to expand on their answer or make comments

Allowing respondents to make additional comments will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember that for large sample collections it may be difficult to analyse free text open ended responses.

13. If you are conducting a confidential survey ensure that your pledge for confidentiality is upheld

If you have guaranteed the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and the information is not going to be used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed after the survey is complete.

14. Weigh up the advantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then you will be unable to follow up or match “pre” or “post” surveys. Allowing respondents to remain anonymous will however allow respondents to respond without possible peer pressure.

15. Give careful consideration to the best response format

Maintaining a consistency in the format used for responses is good practice. Keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. Do not use a check box if a radio response would do.

16. Inform the respondent as to how much time the survey will take to complete

Respondent drop out can increase if there is no end in sight to the survey questions. It is good practice to indicate how long the survey is likely to take so that the participants can choose the best time to complete the survey.

17. Inform respondents of the survey end date

Encourage respondents to complete the survey as soon as possible but advise respondents as to the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Test the survey

Before publishing a live survey publish a pilot survey to check for questions that are ambiguous or confusing and to confirm that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey several times

Check and then check again that a survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if you are unable to do this then take a break before checking again.

20. Say ‘Thank You’

To complete surveys respondents need to invest their time and they should be thanked at the end of completing the survey or in a follow up letter. You may even want to consider an incentive such as a reward of some sort.

For further information please visit Survey Galaxy

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Use Email Marketing To Make Even More Money

Wednesday, May 20th, 2009

Most people do not have a clue what an autoresponder is. An autoresponder service or software is used to automatically email a distribution list. You are probably asking yourself why would anyone use one? I bet that you get a lot of people doing the opt-in but not buying anything, right? How much money do you think you could make if you could email those same people another offer? All your hard work is being short changed by relying on a single impression of your website. Some statistics say that it will take some individuals up to seven impressions to decide about a product purchase.

You can send out daily offers to your opt-in list by using an autoresponder. Now you have extra opportunities to make a sale by mailing your list. It could be that the person was hungover or not thinking clearly when they first saw your offer. Suddenly they get your message and have no idea why they passed it up and decide to buy your product!

You should now realize why people claim “the money is in the list”. It’s true. Autoresponders will continue to mail more people as you add more opt-ins to your list. The larger your list the happier you will be! If you had a mailing list of a few thousand subscribers, you could email them all simultaneously and give them a new offer, just by clicking a button or two. But, you will have to use a strong autoresponder to be sure that your emails are not landing in people’s junk mailbox. Try searching Google for Best Autoresponders before deciding on one.

You could also look at the following searches before buying an autoresponder: AWeber vs. GetResponse and AWeber review. Do some researching before you buy an autoresponder because it can be tough finding a reliable service.

What is keeping you from making more money? Increase your income over night by getting an autoresponder!

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