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Category Archives: Google
Image by velorowdy via Flickr
It has been quite a while since Google updated their Webmaster Guidelines and the recently announced update is long overdue, as the original guidelines did not accurately reflect Google’s current position on certain issues.Â Google have finally got to grips with this and have recently published updated guidelines and best practices for designing and marketing a successful website.
If you are not familiar with these guidelines then I would recommended that you read the complete, updated Webmaster Guidelines, as you will find it a useful resource of information.
Image by Mike Licht, NotionsCapital.com via Flickr
According to the latest figures (April 2012), Google Plus now has over 170 million users. Compared to Facebook’s 800 million, Google Plus has a long way to go to play catch up.
However, considering that Google Plus only had 10 million users in July 2011, their rate of growth is very impressive. Viewed as a potential marketing channel for your website, Google Plus for Business should not be ignored and if you do not currently have a Google Plus business page, now is the time to seriously consider the devlopment of a Google Plus Social Media Marketing Strategy for your business.
New Google Analytics Mobile App
According to recent research, there are now more mobile phones in the UK than people and the number of people using Smartphones to search the internet is doubling every two months. It is predicted that in three years time the sale of Tablets will be larger than PC sales. 38% of UK tablet owners spend more time on their tablet than watching TV.
With this massive explosion in mobile internet usage, it comes as no surprise that Google have recently launched their new Google Analytics mobile app.
If you are a local business and wish to promote your website via your free listing in Google Places, it is important that your website displays the correct physical address, where your business is located, rather than using a P.O. Box number.
P.O. Box numbers are a popular option for self employed individuals such as plumbers, electricians and painters etc., who generally work out of a home office and prefer not to publish their home address.
Unfortunately Google will no longer accept free company listings in Google Places from businesses who only display a P.O. Box number on their website.
Google have recently launched this really useful feature that will enable users to access their Analytics account profiles from within their Webmaster account. Additionally, users can also view their “Referring Pages” analytics report, from within their Google Webmaster Tools Account. This information can be accessed via the “Links To Your Site” page and provides a clearer picture of your overall traffic volume. Users can also access their Google Analytics Dashboard directly from within their Webmaster account.