Comments on: Benefits of Internet Banner Advertising Vs Search Engine Advertising

By: Karri Howle

Karri Howle — Tue, 02 Mar 2010 09:54:05 +0000

Lots of Great information in your post, I bookmarked your blog so I can visit again in the future, Cheers, Karri Howle

By: Siemense

Siemense — Thu, 19 Nov 2009 10:00:26 +0000

Benefits of Internet Banner Advertising Vs Search Engine Advertising mentioned above are very correct and Web banner advertising design can include your logo, your corporate colours, flash animation or even video

By: Robert Smith

Robert Smith — Mon, 12 Oct 2009 07:08:14 +0000

Thanks for your comments Luke.

I agree that you need to ensure that you target relevant websites when setting up a new web banner advertising campaign. We always make sure that our clients banners are only displayed on websites that match their target customer demographic profile.

By: LukeBryant

LukeBryant — Mon, 12 Oct 2009 05:17:22 +0000

Banner advertising can be very effective.

The main tip is to advertise on websites where your target audience is frequenting. There’s no point advertising on a generalized site even if they have huge traffic levels because your return on investment will be small. You would only do this if you were a large company and wanted a huge branding effect.

Google does have a display ad campaign where you banner is automatically displayed on sites within their network. Automatic placement systems such as ad networks and search engines can’t offer the same targeting capabilities as human discretion.

The trick is to advertise on niche sites. For example, if you’re advertising a hardware business, you could advertise on a gardening or d.y.i. blog.

Here’s some banner advertising tips on how to go about your placement and what to look for.

Also, internet marketing experts are now figuring out that banner advertising has more influential effect than just the click through. In addition to those who click on the ad, those who are exposed to the banner (but never clicked) are 65% more likely to visit the advertiser’s website, even if it’s a few days later. See this news article which has been republished from the Advertising Age: http://gettom.blogspot.com/2009/09/8-of-internet-users-account-for-85-of.html.

By: Software

Software — Wed, 23 Sep 2009 23:54:23 +0000

Thank you for another great post. I look forward to many more entries with high quality info. craigslist software

By: Robert Smith

Robert Smith — Thu, 17 Sep 2009 14:48:09 +0000

In my experience Google’s content network has never produced any worthwhile results. Good at generating additional traffic but low conversion. I always switch this option off with all my campaigns.

By: bee

bee — Thu, 17 Sep 2009 08:13:22 +0000

You state that ppc ads are text only but I’ve created picture dislay ads on google which can appear on content site matches.
However, a year later, they have been served 0% so not very effective!
Will take another look at banner advertising, thanks for mentioning it.

By: Henrik Blunck - Denmark

Henrik Blunck - Denmark — Thu, 03 Sep 2009 23:01:04 +0000

You are so very right. I wrote an e-book in Danish on the subject, and clearly there are advantages to banners - both from a marketing standpoiint, but also from the perspective of publishers. When you have a website you want to improve BOTH the appearance and the lucrativity of your site.

Adsense ads at a couple of cent isn’t the greatest of ways to let visitors go when you could earn far MORE.

Good article.