Comments on: Benefits of Internet Banner Advertising Vs Search Engine Advertising

By: Alphonse

Alphonse — Sat, 26 Jun 2010 10:56:56 +0000

Everywhere in the web there are
banner ads that are visually impressive screaming for people’s attention. They definitely play a great part in advertising. Good piece of work!!!

By: Robert Smith

Robert Smith — Mon, 17 May 2010 08:08:55 +0000

It is best to use one of the established banner advertising networks. An established network will be able to target the correct advertising channels based on your core user demographics. A properly targeted campaign will produce better results and ROI.

By: Lyndon Kanehl

Lyndon Kanehl — Fri, 07 May 2010 10:56:58 +0000

I know a lot of people want to make money using banner advertising but they do not where to place there ads. There are many websites out there to place ads on but what places are the best to do it. I have seen people placing banner ads all over myspace and other social networks like ning. When people place banner ads they need to know what sites are relevant to there ads and which websites are producing the best traffic.

By: Karri Howle

Karri Howle — Tue, 02 Mar 2010 09:54:05 +0000

Lots of Great information in your post, I bookmarked your blog so I can visit again in the future, Cheers, Karri Howle

By: Siemense

Siemense — Thu, 19 Nov 2009 10:00:26 +0000

Benefits of Internet Banner Advertising Vs Search Engine Advertising mentioned above are very correct and Web banner advertising design can include your logo, your corporate colours, flash animation or even video

By: Robert Smith

Robert Smith — Mon, 12 Oct 2009 07:08:14 +0000

Thanks for your comments Luke.

I agree that you need to ensure that you target relevant websites when setting up a new web banner advertising campaign. We always make sure that our clients banners are only displayed on websites that match their target customer demographic profile.

By: LukeBryant

LukeBryant — Mon, 12 Oct 2009 05:17:22 +0000

Banner advertising can be very effective.

The main tip is to advertise on websites where your target audience is frequenting. There’s no point advertising on a generalized site even if they have huge traffic levels because your return on investment will be small. You would only do this if you were a large company and wanted a huge branding effect.

Google does have a display ad campaign where you banner is automatically displayed on sites within their network. Automatic placement systems such as ad networks and search engines can’t offer the same targeting capabilities as human discretion.

The trick is to advertise on niche sites. For example, if you’re advertising a hardware business, you could advertise on a gardening or d.y.i. blog.

Here’s some banner advertising tips on how to go about your placement and what to look for.

Also, internet marketing experts are now figuring out that banner advertising has more influential effect than just the click through. In addition to those who click on the ad, those who are exposed to the banner (but never clicked) are 65% more likely to visit the advertiser’s website, even if it’s a few days later. See this news article which has been republished from the Advertising Age: http://gettom.blogspot.com/2009/09/8-of-internet-users-account-for-85-of.html.

By: Software

Software — Wed, 23 Sep 2009 23:54:23 +0000

Thank you for another great post. I look forward to many more entries with high quality info. craigslist software

By: Robert Smith

Robert Smith — Thu, 17 Sep 2009 14:48:09 +0000

In my experience Google’s content network has never produced any worthwhile results. Good at generating additional traffic but low conversion. I always switch this option off with all my campaigns.

By: bee

bee — Thu, 17 Sep 2009 08:13:22 +0000

You state that ppc ads are text only but I’ve created picture dislay ads on google which can appear on content site matches.
However, a year later, they have been served 0% so not very effective!
Will take another look at banner advertising, thanks for mentioning it.