Getting listed on the first page of Google is great providing your website is designed to convert customers. It is a pointless exercise if you receive tons of visitors as a result of your high search engine results, but only a few people buy your product.

Investing time, effort and money in Web Page Optimisation will not be cost effective if your website is not able to convert your visitors into customers. You must also review your website, to make sure you have done everything possible, to encourage your visitors to buy your product.

Optimising the conversion rate of your website is extremely important

Imagine that you sell a product for £50. If the average conversion rate of your website is 1% then 1 out of 100 website visitors will buy your product. Therefore you will sell 2 units if 200 people visit your website and so on.

If you wish to double your sales, you will need to double the number of visitors to your website. That is usually quite a difficult task to achieve.

If you can optimise your web pages and double your cutomer conversion rate to 2% then you will have doubled your sales without the need to secure more visitors. Increasing the conversion rate of a website is usually an easier option than getting more customers.

What can you do to improve the conversion rate of your website?

There are several things that can be done to improve the conversion rate of your website.

Drive traffic to the most relevant pages on your site

Your visitors should enter your website at the most appropriate page relevant to their keyword search term. For example, if you advertise on Google AdWords for the search term “buy tennis shoes” then your landing page should be a page about “tennis shoes” and it should be possible to buy these shoes right on the page. The same applies for visitors that you receive via your regular search engine rankings.

Check your website statistics for your pages with a high bounce rate

Analyse your website statistics to find pages on your site that have a high bounce rate. If too many people leave your website too quickly,then you must improve your web pages and make them more relevant to what your potential customers are looking for.

Adding a “call to action” on all of your landing pages will help to improve customer conversion rates

Every landing page should contain a call to action. It is likely that a website visitor will only visit a single page of your website. That is why all pages should contain a call to action so that your website visitors know what to do.

For further information on Professional SEO services, please visit our main website.

If you own an E-Commerce website, using Google Product Search is a great way to promote your website and your individual products.

By using Google Product Search you can submit all of your products, which will then enable potential customers to easily and quickly find your site.

For example if you wanted to find out where you can purchase a ‘travel hairdryer’, you can simply enter the query in Google Product Search. The search results will include websites that sell travel hairdryers, including a relevant image, product description and price. The search results can be sorted by price, product rating or seller rating.

Google’s Information for Sellers states the following:

Increase traffic and sales

Shoppers can quickly and easily find your products when you submit them in Google Product Search, delivering you more traffic and helping you increase sales. Based on your items’ relevance, shoppers may find them in their results for searches on Google Product Search, and even our main Google web search.

And if you’re a Google Checkout merchant, the Checkout badge will appear on your Google Product Search listings, attracting even more visitors to your site.

Submit and sell your products for free

Inclusion in Google Product Search is completely free; there are no charges for uploading your items or charges for the traffic you receive. Ranking in search results is based solely on the quality and relevance of your product listings.

Submit everything

Our bulk upload tool allows you to easily and efficiently submit your entire product catalogue. It also gives you flexible and timely control of the information displayed in Product Search. Your bulk upload can be updated as often as once a day, or as infrequently as once a month.

Suitable for merchants of all sizes

Products can be uploaded into the Product Search index either one at a time or with a bulk upload through Google Base. Merchants can also use an API to code their product catalogue into the Product Search index.

If you would like to find out more about using Google Product Search to promote your website, then you are in luck! The Google team have recently launched a video which takes an in depth look at Product Search and includes some hints and tips for submitting your products.

The video was created by Google’s Maile Ohye, and covers frequently asked questions such as:

* Will my products’ rankings improve if I include custom attributes in my feed?
* Do product listings expire after 30 days?
* How often should I submit my feed?

So if you looking for a new way to get your products in front of shoppers, then definitely check out the video and remember Google Product Search is free!

If you have experience of using Google Product Search, please feel free to share your thoughts with us or alternatively visit our main website to view our range of Website Promotion services.