Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page.

You can protect the Page Rank and link popularity of a specific web page by implementing a Meta Redirect. However, it is important to ensure that you set up the correct type of redirect to ensure that this does not have a negative impact on your rankings and prevent out of date web pages from passing on their full ranking and link popularity value.

There are three primary types of redirect:

301 Redirect
This type of redirect informs the search engines that your web page has been permanently redirected to a new URL. This is commonly used when redesigning websites and when web pages have been permanently deleted. The key benefit for this type of redirect is that it transfers all of the historical ranking authority including Page Rank and back links to your new URL. 301 redirects are considered to be the most SEO friendly.

302 Redirect
This type of redirect informs the search engines that your web page has been temporarily suspended. It is commonly used when it necessary to make major changes that requires a web page to be suspended for a period of time. 302 redirects do not transfer Page Rank, link popularity, or any other SEO value to alternative URL’s.

Meta Refresh Javascript Redirect
A Javascript redirect involves placing a snippet of Javascript code in the header of your website which redirects users to a new page after a specified number of seconds. Search engines do not like this form of redirect as it can be subject to abuse.

The actual code that is used to create these redirects will depend on your website/server configuration. It is therefore recommended that you seek further advice from your web designer on how to do this.

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Herewith our latest video, enjoy!

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Newspaper publishers will now be able to set a limit on the number of free news articles people can read through Google, the company has announced.

The concession follows claims from some media companies that the search engine is profiting from online news pages.

Under the First Click Free programme, publishers can now prevent unrestricted access to subscription websites. Users who click on more than five articles in a day may be routed to payment or registration pages.

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/8389896.stm

Published: 2009/12/02 00:46:39 GMT

Creating an awareness of your online brand should be an important part of your internet marketing strategy. Many customers use Google and other search engines to find more details about your company before they purchase. Therefore, an effective brand management strategy can help your business convert more online customers.

Developing social media profiles across a range of popular social media websites offers an ideal opprtunity to improve the general awareness and visibility of your online business. When customers are searching for information about your company, your social media profiles will provide them with additional information, positive reviews and links to your website.

You will need to register with each social networking site in order to create your brand pages and social media profiles.

When creating your social media profiles remember to include as much information as possible about your company, your products and unique selling points. Include any positive reviews or testimonials you have received and always remember to link back to your main site where possible.

To help boost the ranking of these pages it is a good idea to link to your social media profiles as much as possible. This can be achieved by linking from various pages of your website, cross linking between the social media pages and including links in your articles or blog posts.

Examples of popular social networking sites you can start with are as follows:

• Digg
• Blinklist
• Buddymarks
• Delicious
• Facebook
• Jumptags
• Mixx
• Reddit
• StumbleUpon
• Twitter

If you found this post helpful, why not subscribe to my Blog by RSS Feed or Email and receive free Professional SEO Tips and Market News, direct to your inbox. As ever, please feel free to comment on this post.

The internet regulator has approved plans to allow non-Latin-script web addresses, in a move that is set to transform the online world. The board of Icann voted at its annual meeting in Seoul to allow domain names in Arabic, Chinese and other scripts.

More than half of the 1.6 billion people who use the internet speak languages with non-Latin scripts.

It is being described as the biggest change to the way the internet works since it was created 40 years ago. The first Internationalised Domain Names (IDNs) could be in use next year. Plans for IDNs were first approved at a meeting in June 2008, but testing of the system has been going on for two years.

Technical upheaval

The move paves the way for the internet’s Domain Name System (DNS) to be changed so it can recognise and translate non-Latin characters. The DNS acts like a phonebook, turning easily understood domain names into strings of computer-readable numbers, known as Internet Protocol (IP) addresses.

“This change is very much necessary for not only half the world’s internet users today but more than half, probably, of the future users as the internet continues to spread ” Rod Beckstrom President of Icann

The Internet Corporation for Assigned Names and Numbers (Icann) said the “fantastically complicated technical feature” allowing IDNs would represent the “biggest change” to the coding that underlies the internet since it was invented four decades ago.

BBC technology correspondent Mark Gregory says in the early days of the internet, language posed no problem, as most web-surfers spoke English and those that did not usually wrote in languages based on the Latin alphabet. But this is no longer true, adds our correspondent.

New system to be up and running by middle of next year

Icann said it would accept the first applications for IDNs by 16 November, with the first up and running by “mid-2010″. It is likely the majority of early non-Latin net addresses to be approved will be in Chinese and Arabic script, followed by Russian. Some countries, such as China and Thailand, have already introduced workarounds that allow computer users to enter web addresses in their own language. However, these were not internationally approved and do not work on all computers.

Autonomy

Our correspondent says the point of the Icann vote was to create a universal internet address code that will work in any language and every place so all the world’s computers can connect with each other. “Of the 1.6 billion internet users today worldwide, more than half use languages that have scripts that are not Latin-based,” said Icann president and CEO Rod Beckstrom earlier this week. “So this change is very much necessary for not only half the world’s internet users today but more than half, probably, of the future users as the internet continues to spread.”

Icann, set up by the US government, was founded in 1998 to oversee the development of the net. Last month, after years of criticism, the US government eased its control over the non-profit body. It signed a new agreement that gave Icann autonomy for the first time. The agreement came into effect on 1 October and puts it under the scrutiny of the global “internet community”.

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/technology/8333194.stm
Published: 2009/10/30 05:13:22 GMT