Top search engine ranking results are an essential element to your online business success.

According to a research by Infront Webworks, the very first web page of Google obtains 95 percent of web website traffic, whilst subsequent web pages get only 5 percent of the complete web traffic offered.

To stand any chance of achieving a Page One Listing on Google or any of the other major search engines such as Bing and Yahoo, it is important that your web pages are optimised correctly and do not breach any of the search engines SEO guidelines.

Any attempt to make changes to your site that are designed to artificially increase your rankings will almost certainly be identified by Google and when their algorithm is next updated you may find that a ranking penalty has been applied.

While Google does make significant update modifications, the exact internal workings of their algorithm is not published. Nonetheless, Google execs like Gary Illyes and also John Mueller have confirmed that Google is continuously altering their algorithm, despite the fact that the majority of these modifications typically aren’t openly introduced or described. Moz estimates that there are 500 to 600 modifications annually!

So, what are the top tips to improve the search engine ranking results of your website?

1. Publish Relevant And Quality Content

Quality content is the primary driver of your search engine rankings and also there is no replacement for fantastic content. Quality content produced particularly for your intended user increases your website traffic, which boosts your site’s authority and also importance. Likewise, on a regular basis hi web content is viewed as among the most effective signs of a site’s relevancy, so be certain to keep it fresh.

2. Title Tags

Title tags are the second most important on-page factor for SEO, after content. It is vitally important that each page of your website contains a well written and search engine friendly Title Tag that includes a highly targeted keyword that is relevant to the general topic of each specific page.

The actual text for your Title Tag should be placed in your HTML code, between the <TITLE> tags in the <HEAD> section of your web page. If you use a web editor that instantly inserts a title like “Home Page “, keep in mind to alter it to some meaningful text with your key phrases inside. Or else, your website will only feature in the search results when someone searches using the keyword “Home Page “.

3. Your Web Pages Must Contain Relevant and Highly Targeted Keywords

In addition to the Title Tag, if you want your website to feature highly in Google’s results when someone searches for your targeted keywords  then those keyword phrases must be included in the content on your page. Think of it from the perspective of Google. If you don’t put the pertinent key phrase someplace on the web page, exactly how is Google intended to recognise that the web page is promoting that particular topic? Google is not a human that can recognise inferences from the general tone and also the  web content of the page. Even if it was able to identify some synonyms, you are going to take on other sites who have actually positioned those words on their website.

4. Add ALT Text To All Your Images

If you have been placing images on your website without bothering to place ALT Text, you are missing out on a useful SEO benefit.

ALT Text (or alternate text) is just a way of putting a brief description (using words) of what your picture shows. They are needed by the software used by the blind so that they know what’s in the picture. Since all search engines, including Google, are essentially blind, relying on words rather than images or grsphics, they also need the ALT text. The description you give in the ALT text is treated like the words occurring on your web page and provides an opportunity to increase your overall word count. This is also a useful area to place your keywords if your web page is media rich and contains lots of images and very little text.

5. Ensure That Your Website Is Mobile Friendly

It’s estimated that more than 60% of searches take place on a smart phone or other mobile device and that this number contimues to grow.

On January 10, 2017, the Google Webmaster Blog said:

“Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

Google’s Mobile-Friendly Test offers a simple way to help you identify if your website is mobile-friendly. just type in your web address URL and click “RUN TEST.” The results will give you a clear “yes or no” response together with a checklist of the web page loading concerns it ran into. This way you could repair and also optimise your web site to guarantee that it is mobile optimised.

Google’s Look Console likewise has a Mobile Use Record that will provide you a list of your website’s mobile use issues.

Tips to make your site mobile-friendly

If your site is not mobile friendly, I suggest that you include this at the top of your to do list.

Ensure that your website utilises responsive website design (RWD) functionality, which will make certain that it displays correctly on smart phones and other mobile devices, such as tablets. Make sure that you add the meta viewport tag to the head of each web page to inform internet browsers that the web page will adjust to various devices as follows: <meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

We recommend viewing the following videos for additional SEO information on how to optimize your website for superior Google ranking results:

We hope that you found this “Top Five Tips To Improve The Search Engine Ranking Results Of Your Website” blog post helpful and informative.

Please feel free to share with your friends and colleagues and provide a comment below.

Save

Save

Save

Save

Save

Save

Save

Save

Save

If you are interested to learn how to design your own website then this “Video Web Design Courses For Small Business” series offers you a lot of help.

We have selected three extremely useful video web design courses for small business that not only cover the basics of website design, but also provide an insight into the major web design trends for 2017.

Our first web design course covers the basics on how to make a website.

 

Having your own website is one of the most important things, when it comes to building your brand, building an audience or serving a product. I’m going to be sharing some tips, tricks and techniques that you can use to make your website stand out that, when applied, will help your website serve it’s core purpose to the best of its ability, be it to sell your product or service.

The first and most important thing to ask yourself when Designing a Website is, ‘What is it’s purpose?’ Specifically broken down into two questions; ‘What is the hook?’ and ‘What is the call-to-action?’ Imagine a website for someone who sells posters for children. As soon as you visit the website you want to see examples of the posters, as well as a clear statement of what the product is and the name of the brand. Immediately after that you need to see the call-to-action such as ‘SHOP NOW’ which when you click on it, you are immediately able to make your purchase and the call-to-action has been made. There are, of course, other parts of the website; all posters, custom things, statements and ‘About’ sections but really, as soon as you go to the website these are the most commanding aspects that you should see. Further browsing the web site reveals all the other details about the company but really, that call-to-action and the hook has been served immediately.

Before you jump into designing the visual aspect of your website you first want to understand what you want the viewer to do and then you need to ask yourself, how can I keep them there long enough to convince them to do that?

The next thing I want to talk about is clarity. I’ve seen time and time again, when people design their first website, they follow an instinct quite often of putting as much content on the website as possible. Essentially, the instinct being followed is the thought that, the more you offer, the more value the viewer gets. But the reality is, people who visit your website are used to visiting a lot of websites very quickly and dismissing them just as quickly…..

Read More at https://www.youtube.com/watch?v=UaVOBy13beo

In this second video you will learn how to become a web designer, if you are interested in using your new found web design skills on behalf of clients.

 

One of the big questions that always comes up is do you need to learn HTML code to be a web designer? And the short answer is yes and no. And I say that to say this, you can design websites without learning HTML coding, but it’s not recommended, and just because you can code doesn’t necessarily mean you can design. It requires both things. Part of the process of web design actually still requires some pen and paper because you have to plan these things out. You have to know a lot of things when you wanna get started as a web designer. One of the first things is, what is the website going to be about.

When you’re starting a new web design project you need to start with a detailed project brief and get yout thoughts about what it is you wish to achieve down on paper. Pen and paper is still an important part of the process and there’s a reason for that. You need to organise your ideas! You need to have a hierarchy for the website, you need to know how many pages it’s going to be, you need to determine if those pages have different layouts and are there templates that need to be developed for specific parts of the website, different types of content that are going to be on there. What media types are going to be on the website? Is it going to have a lot of images? Will there be a lot of video content? Is there going be an audio component? Is there going to be a blog? If you are planning on designing an e-commerce website that needs to sell physical products you will also need to set up credit card payment providers such as PayPal or something similar.

All of these things are important and they need to be decided before you even think about touching a keyboard and mouse. Many people make the mistake of ignoring the planning stages of a website as people don’t understand how to plan this very important initial phase of your website design project…..

Read More at https://www.youtube.com/watch?v=qSQQc6R35kw

In our final video in our web design course we show you the top new 17 website design rends for 2017.

 

Designers working on web design projects face a ton of challenges this year. They have to make products that work across a variety of devices, are engaging, and appeal to a global audience. Speaking of which, that audience is more tech savvy and design literate than ever before and expect a seamless experience on all of their devices. It’s more important than ever for web designers to keep up with emerging solutions and patterns that solve common problems, so they can keep their audiences engaged and provide a seamless experience.

Here are 17 website design trends that we think are going to be big in 2017 and well beyond.

First up we have Brutalism. Taking its name from the architecture style of the 60s and 70s, Brutalism in website design consists of bold, in-your-face collages of text and images where anything goes. And throw out the color wheel, too. The color contrast is set to the max and if you aren’t totally hardcore you can borrow some of the brutalist aesthetic and tone it down a bit like how Bloomberg News does.

Next up we have Large Screen Design. While mobile and small screen internet browsing has exploded over the last couple years, so has super large hi-def screens as well with retina displays, 4K, and even 8K screens coming onto the market. So to cater to new audiences, use scalable vector graphics (SVGs) for images and both high and low resolution photos and serve up the right version using JavaScript.

Coming in at number three we have Responsive Components. Responsive components change their size and shape to fit into different circumstances and devices. Element queries will allow the creation of components that are responsive based on the space allotted to them rather than the full screen size. The upcoming CSS grid spec will allow you to dramatically change layouts based on media queries. This will enable us to create radical transformations using just a few lines of CSS that previously would have taken complex JavaScript manipulations and large amounts of structural markup.

At number 4 we have Device Specific Micro Interactions. Micro Interactions are those little details that happen after we perform a certain task. They help apps, products, and websites feel a little more human by offering the user acknowledgement. We see some device-specific micro interactions already like Twitter’s pull to refresh. As we gain more access to device specific features like gyroscopes, accelerometers, and other sensors, we’ll be able to provide even more diverse and device-specific micro interactions.

At number five we have Split Screen Design. Split-screen websites are a great way to draw a contrast between colors and content and often feature a light and dark side. They still feel really fresh and they can make it easy to balance text and images in a way that doesn’t overwhelm your users…..

Read More at https://www.youtube.com/watch?v=YywQjhYDcdI

We hope that you have enjoyed this “Video Web Design Courses For Small Business” article, Please feel free to comment below.

Save

Save

Save

If you are searching for help with your website design project, then you may find the answer you are looking for at our new SEO Video Blog.

Our brand new SEO video blog contains hand picked videos on a wide range of internet marketing related topics including Website Design, Search Engine Optimisation (SEO), Social Media Marketing and much more.

So to get access to the latest website design tips and more, to help you build a successful online business, check out our Website Design Videos right now!

We will continue to add new video content on a regular basis, so remember to check back on a regular basis if you cannot find the answer you are looking for.

Save

Save

Save

Save

Save

If you are struggling to achieve high search engine ranking results on Google and the other major search engines it is highly likely that your website has never been correctly optimised for the keywords that you wish to target.

This video explains the key factors that you need to get right in order to rank highly on Google and offers a great introduction into the benefits of search engine optimisation.

So, if you have ever wondered exactly how does SEO work then check out this useful SEO video right now!

For further information please visit our Search Engine Optimisation page. You may also wish to visit our SEO Analysis Report page and download our FREE report that will rate how well optimised your site currently is.

If you found this video helpful please feel free to share via your social media profiles.

Mobile Website Design Service

If you do not have a mobile responsive website you are losing significant traffic and sales opportunities to your competitors that have already invested in developing a mobile website strategy

If you are looking to improve your customer conversion rates, the following articles may be of interest:

7 Suggestions for Better Mobile-Friendly Web Design – Business.com

Thu, 27 Oct 2016 23:11:11 GMT

Recently, Google made a statement that the volume of search queries on mobile devices has now surpassed desktop. This along with their most recent algorithm updates means that much more value is being given to well-designed mobile websites. Desktop …and more »

Read More…

Responsive Web Design Tutorial – 7 – Responsive Desktop vs Mobile Sites

Facebook – https://www.facebook.com/TheNewBoston-464114846956315/ GitHub – https://github.com/buckyroberts Google+ …

Read More…

Mobile Design and Local SEO: A Match Made in Heaven – EContent (press release)

Wed, 12 Oct 2016 04:01:16 GMT

Things like horizontal scrolling and using video platforms that aren’t mobile-friendly need to go out the window right now. While there are multiple ways to design a mobile website, the most recommended option is a responsive design. The appeal behind …

Read More…

Make a Mobile Responsive Web Design

Responsive Web Design – how to create a Mobile Website make a high quality responsive website for mobile devices Responsive web design is no longer …

Read More…

Google’s Accelerated Mobile Pages: 12 pros and cons – Econsultancy (blog)

Tue, 08 Nov 2016 09:54:04 GMT

It’s important to keep hitting the UX drum because AMP’s attempted ‘reset’ of web design could be the most powerful weapon in the fight against crap advertising. Clean, readable mobile pages, with simple and impactful advertising formats that customers …

Read More…

 

Mobile is now mission critical for e-business - Computerworld Mobile is now mission critical for e-business – Computerworld

Tue, 01 Nov 2016 19:49:41 GMT

Web traffic from smartphones will make up 43% of all web traffic next year and will reach 52% globally in 2019, according to research firm Forrester. The implications of such mobile web growth are profound, especially for e-businesses trying to …and more »

Read More…

3 common mobile Web design mistakes that could cost brands – Luxury Daily

Wed, 09 Nov 2016 07:03:14 GMT

3 common mobile Web design mistakes that could cost brands. November 9, 2016. Gabriel Shaoolian is founder/CEO of Blue Fountain Media. By Gabriel Shaoolian. It should come as no surprise that a shift to the mobile-first mentality has quickly become …

Read More…

Please feel free to comment and share this information with your friends and colleagues.

SEO Agency

 

Although this very interesting article does seem to suggest that Google is attempting to kill SEO, I doubt if this is the end of Search Engine Optimisation as we know it!

There are a number of tried and proven SEO processes that are absolutely essential to achieving high search engine ranking results for your website and it would be difficult to imagine how these could be replaced by Google with alternative metrics that would enable them to determine the best websites to rank at the top of their search engine results page.

Read on and let me know what you think.

Is Googe Trying to Kill SEO? – Entrepreneur

Tue, 21 Jun 2016 14:22:18 GMT

Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion to dismiss a case that could redefine how businesses engage in search engine optimization.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in “search engine manipulation” in order to cause its websites to be ranked higher in Google’s search results, stating that doing so was “bad behavior” that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiff’s websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Google’s own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures’ attorney Alexis Arena at Flaster Greenberg PC, “Under Google’s definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of ‘pure spam’ and blocked from Google’s search results, without explanation or redress.”

What Is Search Engine Optimization / SEO

“It seemed as though I was personally targeted by Google,” said Jeev Trika, CEO of e-ventures Worldwide. “I would purchase a brand new domain and post nothing more than ‘bye bye world’ and within minutes, Google would de-index that domain too. So, Google’s argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.”

The brief notes that “search engine manipulation” includes anything done to a website to make it more visible on Google — and therefore virtually any business using generally accepted SEO Tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owner’s properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch — they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isn’t the same thing as an article — it’s just a mechanically ranked database. Google’s entire case however, rests on a First Amendment argument.

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. “But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously,” said Alexis Arena, e-ventures Worldwide’s attorney.

SEO for startups in under 10 minutes

 

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are “editorial opinions” and therefore qualify for First Amendment protection.

“Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone,” said Jeev Trika, CEO of e-ventures Worldwide. “Because of changes to Google’s algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.”

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. “Google’s actions deny businesses the basic right to market themselves in the digital economy,” said Trika. “Google in reality controls the market for Internet advertising, and must be held to a higher standard.”

Trika suggests “Google is not drawing a distinction between generally accepted search engine optimization techniques — such as simply creating and publishing outstanding articles and useful information — and what they refer to as search engine ‘manipulation.’ SEO is simply engaging in an ever-changing array of tactics to gain recognition — something businesses have done long before the Internet existed. By Google’s own definition of ‘manipulation,’ any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.”

“Google’s business model isn’t, at the end of the day, providing a free search engine or publishing data, it’s selling advertisements,” said Trika. “The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.”

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.

Please feel free to comment on this important SEO News Article.

Welcome to our latest selection of the most recent online marketing stories and essential SEO tips.

Learn how to increase the awareness of your online brand and improve the number of visitors to your website.

Each month we publish a selection of the hottest internet marketing articles, hand picked to help you keep up to date with the latest website promotion and SEO news.

So, if you are interested in reading the latest developments in the online marketing world, then this regular feature is for you.

Check out our special Google RankBrain feature at the bottom of this post.

Powered by

How To Set Up An Influencer Marketing Campaign

“Some people hold a higher place of influence so when we are faced with a purchasing decision, we turn to these influencers to guide us. And brands are beginning to pick up on this as a marketing avenue.

If executed properly, an influencer marketing campaign can have a positive and powerful affect on a brand. But in order for all the pieces of the campaign to fall in place, it needs to be executed properly, and the first step is setting it up for success.

Read More

10 SEO Questions to Ask Yourself in 2016

“Any good SEO will tell you that website performance is a huge factor in getting ranked. In fact, it pays to spend time and money to ensure your page load time is as fast as it can be.

Why is this important? User engagement. If your website loads too slowly, users will give up and go elsewhere. Your bounce rate will increase. And Google won’t rank you as highly in the SERPs if your performance stinks.

This is even more of an issue on mobile. The same page will typically load even slower on a smartphone or tablet than it will on a desktop. And users are more impatient, meaning that you are truly leaving traffic off the table by ignoring performance.

There are several ways to know if your website is too slow. You can have a speed test run, check Google Search Console for the average load time, or get an SEO professional to analyze it for you. I recommend the latter if you want to be sure you do it right and get professional assistance to fix anything they find.”

Read More…

Essential SEO Tips

Powered by

Make the Most of Your Local SEO Campaign

“There is a lot about search engine optimization (SEO) for you to learn. Many people read articles online about SEO and they feel like they have become professionals in the field. Well, this is a feeling someone gets when they have understood something extensively. You feel like you can educate others about it. This is good but then, there is always something more for you to learn. As a matter of fact, this cannot be any more real for SEO. There is a lot of information online about SEO that makes people feel like that they have learnt everything about the topic. Sadly, a majority of the articles online about SEO are usually about organic SEO.”

Read More..

3 Effective SEO Software Options That Will Save You Thousands of Dollars

“One of the biggest and most costly mistakes business owners make when it comes to choosing the right SEO software is choosing the right solution that best suits your business at the right time.

Not all businesses are at the same stage in growth. When it comes to implementing SEO for a new start-up your business will need to focus on the fundamentals of SEO by starting with the websites structure itself, setting up social media accounts and starting your blog. In this case a simple, basic SEO software will be perfectly antiquate while other more established sites might need a significantly more robust solution to ramp up an Off Page campaign, monitor on-page activity and site analytics.

The trick for every business owner is knowing which SEO software solution will best fill their needs now and which will be more beneficial later. With so many options out there here are 3 inexpensive solutions to consider when choosing the best SEO software for you.”

Read More…

Google Rank Brain Feature

Check out these additional stories to understand more about the Google RankBrain algorithm and how it could effect your website:

For further information also check out the following videos:

Googlicious – Google’s ‘RankBrain’ artificial intelligence for search is better than humans

Google RankBrain Artificial Intelligence

If you have enjoyed reading our collection of the latest SEO Tips, please feel free to provide your comments below and share this information with your friends and colleagues.

Getonfast is a specialist online marketing company offering a wide range of affordable SEO, Keyword Research, Website Banner Advertising, Social Media Marketing and Video Marketing services.

Why not request a copy of our FREE Local SEO Report right now!

The Top Three KPIs for Measuring SEO Performance in 2016

SEO has changed dramatically over the past few years, and measuring success through key performance indicators isn’t as straightforward as it used to be. Not long ago, rankings and organic traffic were the primary indicators of SEO success. While rankings are still a good barometer of what’s happening with a site’s search visibility, they certainly don’t tell the whole story anymore….

Read More About This Highly Informative Article Here

Optimising your website for your targeted keywords is a vital part of the online marketing process. Check out the following for more useful SEO tips.

Messy Tags Are Destroying Your Blog
I hate to sound like your mom, but guys and gals, you need to clean up your tags on your blog. Here’s what I mean, you can combine all these tags into …
Read More…

RankBrain Explained, and How It Affects Marketing
Search Engine Optimization, or SEO, is the overall term employed for the act of getting your pages recognized by search engines and placed at or …
Read More…